Integrated Marketing Lead (Fintech)

Location: San Francisco, CA or New York, NY; employees are expected to work in the office five days a week. Occasional remote work or adjusted schedules may be supported when circumstances require it.

Salary: $185,000–$205,000 annual base salary, plus potential equity and bonus.

Company

hirify.global is a mobile-first financial wellness platform using artificial intelligence to provide personalized financial insights, access to cash, and credit-building tools.

What you will do

• Own brand positioning, voice, visual identity, and brand-building campaigns across OOH, video, digital, and other channels.
• Build and manage the social media strategy, content pipeline, editorial calendar, and platform-specific campaigns.
• Own influencer and creator marketing from sourcing and contracting through content review, reporting, and ROI measurement.
• Lead integrated campaigns spanning brand, social, influencer, PR, OOH, and lifecycle channels.
• Lead PR, media relations, press materials, announcements, earned coverage, and reputation management.
• Define KPIs, run experiments, analyze web and social data, and align growth, design, product, customer service, and people teams.

Requirements

• 7+ years of experience leading social strategy across major platforms, including Facebook, Instagram, LinkedIn, TikTok, X, and YouTube.
• Hands-on experience managing influencer and creator programs end to end, including sourcing, briefing, contracting, partnership management, and ROI measurement.
• Experience growing and managing social communities, engagement programs, content strategy, and ongoing and campaign-specific social initiatives.
• Experience with employer branding, PR, communications, media pitching, press materials, earned coverage, and reputation management.
• Strong creative judgment, analytical skills, organization, and experience with tools such as Hootsuite, Google Analytics, Sprout Social, Tableau, and Sigma.
• Ability to build new programs in ambiguous environments and influence cross-functional teams without direct authority.

Nice to have

• Experience in consumer fintech or related industries.

Culture & Benefits

• In-person collaboration is the standard, with five office days per week.
• 100% company-paid medical, dental, and vision coverage for employees and dependents from the first day.
• 401(k) with a 3.5% company match and immediate vesting.
• Flexible PTO, life and accidental insurance, and short- and long-term disability insurance.
• Fitness reimbursement or a complimentary LifeTime Fitness or Equinox membership, meal programs, and pre-tax benefits including a $1,000 HSA match.