Senior Growth Marketing Specialist (SaaS)

TL;DR

Senior Growth Marketing Specialist (SaaS): Owning the complete go-to-market lifecycle for AI and ERP solutions for governments with an accent on demand generation, positioning, and multi-channel campaign execution. Focus on driving qualified pipeline, leveraging AI tools for content scaling, and developing comprehensive GTM strategies.

Location: On-site in Chicago, IL

Salary: $100,000 – $110,000

Company

hirify.global is a leader in AI and ERP solutions for local and state governments in the U.S., providing a comprehensive public service platform to over 2,000 communities.

What you will do

• Build and launch integrated multi-channel campaigns across email, paid, webinars, and social media to drive qualified pipeline.
• Develop GTM messaging and positioning using AI tools to scale content production and test variations.
• Lead end-to-end launch plans for new products and features, defining objectives, audience, and success metrics.
• Create comprehensive sales enablement materials including pitch decks, one-pagers, and battlecards.
• Execute ABM campaigns and nurture strategies using Marketo and Salesforce.
• Measure and report on campaign performance, tracking pipeline contribution, conversion rates, and ROI.

Requirements

• 5+ years of B2B or B2G marketing experience, ideally within SaaS or high-growth environments.
• Proven track record of executing multi-channel campaigns that drive measurable pipeline results.
• Strong writing and editing skills with the ability to own product positioning and GTM strategy.
• Hands-on proficiency with Marketo, Salesforce, and marketing automation tools.
• Must be based in or be able to work on-site in Chicago, IL.
• Proficiency in using AI tools (Claude, Gemini, ChatGPT) daily to augment content and analysis.

Nice to have

• Experience or passion for public sector, government, or B2G marketing.
• Hands-on experience with ABM tools, Guru, Aha, or Pendo.
• Background in win/loss analysis, competitive intelligence, or voice-of-customer research.
• Experience launching products or features end-to-end.

Culture & Benefits

• Comprehensive healthcare options for individuals and families.
• 401(k) with company match and HSA contributions.
• Flexible vacation policy and paid company holidays.
• Paid parental leave and wellness stipends.
• Collaborative office environment with weekly catered lunches.