Senior Demand Generation Manager (SEM, Observability)

TL;DR

Senior Demand Generation Manager (SEM, Observability): Planning and executing integrated multi-channel demand generation campaigns to drive pipeline growth for an AI-powered observability platform with an accent on SEM, SEO, and performance testing. Focus on building omni-channel nurture funnels, optimizing search visibility, and collaborating cross-functionally to scale demand creation efforts.

Location: Must be based in Menlo Park, CA, and able to work from the office 3 days per week.

Salary: $150,000–$196,300

Компания

hirify.global is a leading AI Data Cloud company enabling enterprises to unlock the full potential of their data through a unified, high-growth observability and analytics ecosystem.

Что делать

• Oversee the end-to-end execution of integrated demand generation campaigns including PPC, webinars, and ABM.
• Manage keyword research and website optimization (SEO/SEM) to drive high-quality traffic from Google and AI platforms.
• Develop multi-touch omni-channel nurture programs to engage prospects and move them through the sales funnel.
• Analyze campaign performance using KPIs and attribution models to optimize ROI and share actionable insights.
• Leverage AI tools for campaign creation, content collation, and piloting new marketing channels.
• Collaborate with product marketing, sales, and field teams to ensure aligned messaging and pipeline goal achievement.

Требования

• Minimum 5 years of experience in integrated demand generation marketing.
• Must be able to work from the Menlo Park office 3 days per week.
• Proven track record in managing large-scale webinars, virtual events, and organic database growth.
• Extensive experience with marketing tech stacks including Marketo, Salesforce, and intent data platforms like 6Sense.
• Strong understanding of the observability and software audience.
• Excellent written communication skills with experience in direct-response copywriting.

Хорошо, если есть

• Experience working with third-party developer publications.
• Familiarity with emerging marketing technologies and platforms.
• Background in data-driven decision-making for complex B2B buyer journeys.

Культура и преимущества

• Opportunity to work within a core part of the high-growth hirify.global AI Data Cloud platform.
• Collaborative environment that values innovation, fast-paced execution, and individual impact.
• Standard corporate benefits including comprehensive health coverage and professional growth resources.