Marketing Operations and Demand Manager (AI)

Location: Hybrid in Menlo Park, California, United States; office attendance required 3 days per week. This is not a remote position.

Salary: $150K–$196.3K annually.

Company

Snowflake provides the Snowflake AI Data Cloud, including Observe by Snowflake, a SaaS observability platform for troubleshooting modern distributed applications.

What you will do

• Plan, execute, and optimize integrated demand generation campaigns against pipeline targets.
• Own Marketo administration, instance health, compliance, permissions, data synchronization with Salesforce, and third-party integrations.
• Build and manage email nurture, newsletters, trigger campaigns, landing pages, audience segments, campaign tracking, and omnichannel programs.
• Design and manage end-to-end webinars, virtual events, and hands-on workshops using platforms such as Zoom Webinars and ON24.
• Use AI tools, pilot new marketing channels, and repurpose existing content into campaign stories and plays.
• Define KPIs, analyze engagement and attribution, apply A/B testing, and communicate results to sales and marketing stakeholders.

Requirements

• At least 5 years of Marketo administration experience and 3 years of demand generation experience.
• Marketo/Adobe Marketo Engage Architect certification required.
• Experience with Salesforce and marketing technology platforms including Marketo, ON24, Bizzabo, Mutiny, 6Sense, and Intellimize.
• Experience program-managing large-scale webinars and virtual events and growing a database organically.
• Demonstrated success driving demand and pipeline growth, with strong data analysis and cross-channel execution skills.
• Excellent written communication skills for developing direct-response copy for emails and landing pages.

Nice to have

• BA/BS in Marketing, Computer Science, or a related field.
• Understanding of observability products and engineering audiences.

Culture & Benefits

• AI-native, experimental approach to improving how work gets done.
• Collaborative work across sales, product marketing, field, SDR, content, and partner teams.
• Strong focus on confidentiality and secure handling of customer information.
• Fast-growing environment focused on innovation and business growth.