Growth Marketing Manager (Fintech)

TL;DR

Growth Marketing Manager (Fintech): Driving growth strategy and execution for the Equity business unit with an accent on customer acquisition, engagement, and expansion throughout the customer lifecycle. Focus on building omni-channel campaigns, optimizing conversion rates, and accelerating product adoption for finance and HR audiences.

Location: Remote (Must be based in the USA)

Salary: $65,000 - $81,000 Annual

Company

A global provider of reporting, analytics, and performance management solutions that empower finance and data teams across 32,000 organizations.

What you will do

• Develop and execute multi-channel growth campaigns (email, content, webinars, digital, social) to drive sales-qualified pipeline and revenue.
• Design and implement customer nurture programs and upsell/cross-sell initiatives to increase lifetime value.
• Monitor and report on key performance metrics including MQLs, pipeline generation, bookings, and conversion rates.
• Collaborate cross-functionally with digital marketing, sales, and product marketing to align campaigns with GTM strategies.
• Manage third-party activities and vendor partnerships to maximize ROI.
• Maintain campaign calendars, project timelines, and facilitate stakeholder communications.

Requirements

• Bachelor's degree, preferably in Marketing or Business.
• 4-6 years of growth marketing, demand generation, or lifecycle marketing experience, preferably in SaaS or B2B enterprise software.
• Must be based in the USA.
• Proficiency with Salesforce and marketing automation tools (Pardot is a significant plus).
• Experience using web analytics and BI tools for performance reporting.
• Strong understanding of B2B buyer journeys, intent-based marketing, and multi-touch attribution.

Nice to have

• Experience with AI-powered marketing tools and deploying agentic marketers.
• Domain knowledge in financial software, equity compensation, cap table management, or HR technology.
• Experience working with PE-backed companies or high-growth SaaS environments.
• Experience with webinar programming and vendor partnership management.

Culture & Benefits

• High-visibility role with direct strategic influence on business outcomes and market expansion.
• Opportunity to work on a purpose-built equity compensation management platform.
• Collaborative culture with high-performing teams across product, sales, and customer success.
• Professional growth opportunities in a nuanced, fast-moving financial services category.
• Commitment to pay transparency and equal employment opportunity.