Senior Paid Search & Paid Social Strategist

TL;DR

Senior Paid Search & Paid Social Strategist (Google Ads/Meta): Leading strategy and hands-on execution for high-performance paid search and paid social campaigns that drive client growth, with an accent on smart bidding, automation, keyword architecture, and conversion tracking. Focus on managing multi-million-dollar budgets, designing data-driven tests, building performance dashboards, and connecting campaign results to business outcomes.

Location: New York City office-based consultants must live within a reasonable commuting distance and attend the office at least three days per week; more flexible in-person requirements may apply outside primary markets. Work authorization in the United States is required, and hirify.global does not sponsor visas.

Salary: $110,000–$120,000 per year, plus a discretionary performance-based bonus.

Company

hirify.global is a global management consulting and creative agency group combining strategy, data science, creativity, marketing, and AI expertise to support client transformation and growth.

What you will do

• Lead paid search strategy and execution across Google Ads, Microsoft Ads, and app store environments.
• Plan and manage complementary paid social campaigns across Meta, Reddit, LinkedIn, and other relevant platforms.
• Build keyword architectures, query maps, campaign structures, ad tests, and bidding strategies aligned with client KPIs.
• Implement smart bidding, feed-based automations, scripts, and other scalable optimization solutions with Ad Tech and Product teams.
• Own conversion tracking, tagging, attribution, dashboard reporting, and data quality across GA4, GTM, CRM, Looker Studio, and related tools.
• Translate campaign performance into executive-level recommendations and collaborate with Creative, SEO, Analytics, Growth, and Account teams.

Requirements

• At least 5 years of experience managing paid search campaigns, preferably in an agency or performance marketing environment.
• Deep hands-on expertise in Google Ads, Microsoft Ads, and Meta, including keyword research, query mapping, bidding models, and conversion tracking.
• Experience managing multi-million-dollar paid search budgets with accountability for CPA, ROAS, ROI, and conversion volume.
• Ability to build and maintain client-facing performance dashboards using Looker Studio, Supermetrics, or native platform reporting.
• Advanced analytical skills and experience designing A/B tests for ad copy, landing pages, and bidding strategies.
• Must be authorized to work in the United States without current or future employer visa sponsorship.

Nice to have

• Experience with Reddit, LinkedIn, app-install or in-app search campaigns, including Apple Search Ads or Google UAC.
• Experience with SA360, Skai, Marin, or API-based automation solutions.
• Knowledge of feed-based automation and advanced platform beta features.

Culture & Benefits

• Collaborative, lean teams working with major brands on growth-focused creative and digital transformation initiatives.
• Medical, dental, vision, life, AD&D, HSA, and FSA options.
• 401(k) plan with 4% matching and immediate vesting.
• Paid parental leave, generous PTO, company holidays, and family support programs.
• Wellness programs, gym reimbursement, virtual care, counseling, commuter support, and a monthly cell phone stipend.
• Commitment to diversity, equity, inclusion, belonging, and professional development.