Global Paid Search Marketing Manager (AI)

Location: Hybrid in Bellevue, Washington; Chicago, Illinois; or Toronto, Ontario, Canada

Salary: $132,000–$181,500 USD annually or $114,000–$157,300 CAD annually

Company

Okta builds trusted identity infrastructure that helps organizations securely use AI and other digital technologies.

What you will do

• Develop and execute AI-driven paid search strategies across Google Ads and Bing Ads.
• Implement and optimize Value-Based Bidding models focused on pipeline and revenue rather than lead volume.
• Design, run, and analyze A/B and multivariate tests for bidding, ad copy, and landing pages.
• Deliver executive-ready reporting across the funnel from clicks through closed-won revenue.
• Integrate Salesforce, Marketo or Eloqua, and web analytics data to support offline conversion tracking.
• Improve keyword research, audience segmentation, account hygiene, automation, and competitive intelligence processes.

Requirements

• 3–5 years of experience managing enterprise-level, full-funnel paid search campaigns, media planning, and advanced measurement.
• Strong experience with Value-Based Bidding, offline conversion feedback loops, and statistical significance analysis.
• Practical experience with AI-driven search features, automated bidding, and predictive analytics.
• Deep expertise in Google Ads, Bing Ads, Salesforce, Marketo or Eloqua, Google Analytics, and GTM or equivalent tools.
• BA or BS in marketing, business, economics, mathematics, statistics, or a related analytical field.
• Strong project management and communication skills for translating complex data into actionable insights.

Nice to have

• Experience in B2B SaaS marketing.

Culture & Benefits

• Health, dental, and vision insurance.
• 401(k), flexible spending account, equity where applicable, and bonus opportunities for eligible US employees.
• RRSP with a match, healthcare spending, and telemedicine for eligible Canadian employees.
• Paid leave, including PTO and parental leave.
• In-person onboarding and access to a global community spanning more than 20 offices.