Global Paid Search Marketing Manager (SaaS)

TL;DR

Global Paid Search Marketing Manager (SaaS): Managing and evolving the global search portfolio with an accent on Value-Based Bidding (VBB) and AI-driven optimization. Focus on integrating CRM data for offline conversion tracking, executing rigorous statistical testing, and scaling high-value pipeline growth.

Location: Hybrid in Bellevue (WA), Chicago (IL), or Toronto (Canada)

Salary: $132,000 — $181,500 USD / $114,000 — $157,300 CAD

Company

Okta secures AI by building trusted, neutral infrastructure that enables organizations to safely embrace identity management.

What you will do

• Develop AI-driven paid search strategies across Google Ads and Bing Ads.
• Implement and optimize Value-Based Bidding (VBB) models to prioritize high-value pipeline and revenue.
• Design and analyze structured A/B and multivariate tests for bidding, copy, and landing pages.
• Integrate Martech tools including Salesforce, Marketo, and advanced web analytics platforms.
• Conduct competitive benchmarking and first/third-party audience segmentation.
• Automate workflows and scripts to increase operational efficiency and scale the search program.

Requirements

• 3–5 years of experience managing enterprise-level, full-funnel paid search campaigns.
• Proven expertise in Value-Based Bidding (VBB) and offline conversion feedback loops.
• Practical experience leveraging AI-driven search features and predictive analytics tools.
• Proficiency in Google Ads, Bing Ads, Salesforce, and Marketo/Eloqua.
• BA/BS in Marketing, Business, Economics, Mathematics, Statistics, or a related analytical field.
• Must be based in Bellevue, Chicago, or Toronto.

Nice to have

• Prior experience in B2B SaaS marketing.

Culture & Benefits

• Comprehensive health, dental, and vision insurance.
• Retirement savings plans: 401(k) for US employees and RRSP match for Canadian employees.
• Flexible spending accounts and paid leave, including PTO and parental leave.
• Immersive in-person onboarding experience to accelerate impact and team connection.
• Global community spanning over 20 offices worldwide with a drive to innovate.