Junior Marketing Automation Specialist (Pardot)

TL;DR

Junior Marketing Automation Specialist (Pardot): Building and managing email campaigns, database governance, and marketing automation workflows with an accent on segmentation, data hygiene, and lead lifecycle management. Focus on optimizing email performance, maintaining reliable CRM data, and supporting accurate lead handoffs between marketing and sales.

Location: Remote within the United States

Salary: $55,000–$88,000 annually

Company

hirify.global is a digital health company delivering behavior-changing content across a large network of physician offices to improve patient outcomes.

What you will do

• Build, test, and deploy newsletters and one-off email campaigns.
• Manage email production, audience segmentation, personalization, and performance reporting.
• Maintain database cleanliness through deduplication, standardization, list management, and data hygiene in Pardot.
• Build forms, landing pages, nurture journeys, and lifecycle email workflows.
• Support Pardot configuration, CRM integration monitoring, lead scoring reviews, and recurring database health reporting.

Requirements

• 0–2 years of experience in digital marketing, marketing operations, or a related field; internships are welcome.
• Familiarity with Pardot, HubSpot, Marketo, or a similar marketing automation platform.
• Comfort working with spreadsheets and databases.
• Strong attention to detail and organizational skills.
• Basic knowledge of email marketing practices, including segmentation, deliverability, and A/B testing.

Nice to have

• Bachelor’s degree in marketing, communications, business, or equivalent experience.
• Experience with Salesforce or another CRM platform.
• Basic HTML/CSS knowledge for email template edits.
• WordPress experience and exposure to lead scoring or lifecycle marketing.

Culture & Benefits

• Purpose-driven work focused on improving healthcare experiences and outcomes.
• Flexible time off and hybrid work options where applicable.
• Mental and emotional wellness resources.
• 401(k) plan and a comprehensive benefits package for full-time employees.