Demand Generation Specialist (Marketing)

TL;DR

Demand Generation Specialist (Marketing) (B2B Demand Generation): Planning and executing multi-channel lead generation, nurturing, and account growth campaigns with an accent on email marketing, ABM, and marketing automation. Focus on building Pardot workflows, coordinating qualified lead handoffs, and analyzing campaign performance across sales and marketing.

Location: Hybrid role onsite Tuesday–Thursday in Maple Plain, Minnesota, United States. The position is open only to U.S. citizens, lawful permanent residents, or individuals with refugee or asylee status; temporary visa holders are not eligible.

Salary: $67,400–$89,800 per year.

Company

hirify.global is a digital manufacturing company that develops and produces innovative products through digitally enabled manufacturing services.

What you will do

• Plan, develop, and support multi-channel campaigns for lead generation, nurturing, and account expansion.
• Create email content, campaign series, landing pages, and marketing automation workflows in Pardot.
• Develop ABM and lead-nurturing campaigns in collaboration with sales, sales enablement, and sales operations.
• Coordinate qualified lead handoffs to sales with relevant prospect background information.
• Produce campaign collateral for events, product launches, and strategic initiatives.
• Measure campaign performance with the data analytics team and adapt strategies based on metrics.

Requirements

• Bachelor’s degree or equivalent.
• 3–5 years of experience within a marketing team, preferably in B2B demand generation.
• Strong writing, communication, organization, time management, and analytical skills.
• Familiarity with Pardot, Salesforce, Monday.com, and Microsoft Office.
• Understanding of marketing and sales funnels, campaign metrics, testing, and cross-functional collaboration.
• Must be eligible to work in the United States as a U.S. citizen, lawful permanent resident, or foreign national with refugee or asylee status; temporary visas are not accepted.

Culture & Benefits

• Entrepreneurial environment focused on meaningful work and innovative digital manufacturing.
• Hybrid work schedule with regular onsite collaboration.
• Health, dental, vision, life, disability, FSA, and HSA benefits.
• Paid caregiver leave, PTO, holiday pay, and volunteer hours.
• 401(k) with company match and immediate vesting.
• Employee Stock Purchase Program with a 15% discount.