Lifecycle Campaign Specialist (Marketing)

TL;DR

Lifecycle Campaign Specialist (Marketing): Driving subscriber retention and engagement strategies for the US and Canadian markets with an accent on multi-channel CRM execution and data-driven optimization. Focus on building ambassador programs, managing cross-functional lifecycle initiatives, and scaling engagement across email, SMS, and in-app channels.

Location: Must be based in the US (Hybrid in New York City; hiring available in select US states).

Salary: $80,000 – $100,000 USD

Company

A global workplace wellness platform connecting employees to fitness, mindfulness, and nutrition resources through a unified subscription model.

What you will do

• Develop and execute targeted marketing initiatives to increase subscriber retention and drive family member conversions.
• Lead the Ambassador Program to activate subscribers as advocates through referrals and testimonials.
• Analyze user behavior and churn trends to optimize the subscriber journey using data-driven insights.
• Manage end-to-end execution of CRM campaigns in Braze, ensuring best practices in setup and QA.
• Collaborate with cross-functional teams including Client Success, Product, and Partners Marketing to scale lifecycle strategies.
• Oversee the creation of creative assets and copy, maintaining brand consistency across all channels.

Requirements

• 3+ years of experience in B2C marketing, CRM, or customer lifecycle management.
• Proven track record in multi-channel CRM execution including email, SMS, in-app, and push notifications.
• Hands-on experience with CRM tools such as Braze or equivalent marketing automation platforms.
• Strong analytical skills with experience in data-driven testing and optimization.
• Demonstrated success in project management and cross-functional collaboration.
• Must be authorized to work in the United States.

Nice to have

• Experience launching ambassador or community programs.
• Proficiency with Tableau or Looker for data analysis.
• Experience with Asana for project management.

Culture & Benefits

• Comprehensive health, dental, and vision insurance with access to telehealth and EAP.
• Free Gold-level hirify.global membership for employees and up to three family members.
• 401(k) match and financial wellness resources.
• Flexible work environment with hybrid and remote options.
• Generous PTO policy starting at 25 days plus annual holidays and birthday leave.
• Up to 12-18 weeks of paid parental leave.