Paid Media Manager (B2B)

TL;DR

Paid Media Manager (B2B): Planning, executing, and optimizing paid media strategies to increase online presence and drive B2B customer acquisition with an accent on top-of-funnel motions and ROI maximization. Focus on optimizing targeting, bids, and creatives through A/B testing and analyzing data to scale growth efforts.

Location: Remote, based in Georgia (USA)

Salary: $136,000 - $172,000

Company

hirify.global builds technology and partnerships to protect a world in motion, focusing on roadway safety and video telematics.

What you will do

• Execute top-of-funnel paid media strategies across various digital channels.
• Integrate paid media with event-driven campaigns in collaboration with the events team.
• Optimize targeting, bids, creatives, audiences, and landing pages through A/B testing.
• Monitor and report on paid media KPIs to analyze data and maximize ROI.
• Manage campaign expenses, estimating monthly costs and adjusting bids to stay on budget.
• Collaborate cross-functionally with content, creative, and marketing operations for technical execution.

Requirements

• 5+ years of experience in paid media programs, specifically paid search, LinkedIn, and B2B digital advertising.
• BA/BS in Marketing, Digital Media, or a related field.
• Proven experience in B2B brand awareness and demand generation.
• Proficiency with web analytics platforms including Segment, Google Analytics, Amplitude, and Google Tag Manager.
• Experience using Marketo or similar marketing automation tools.
• Must be based in Georgia (USA).

Culture & Benefits

• Comprehensive medical, dental, and vision insurance with HSA and FSA options.
• 401(k) plan with company match.
• Flexible Time Off (FTO) or PTO, plus 11 paid holidays and one inclusive holiday per year.
• Education Reimbursement Program and Employee Well-Being program.
• Life, AD&D, and short/long-term disability insurance.
• Volunteer Time Off and employee recognition programs.