Director, Global B2B Media (SaaS)

TL;DR

Director, Global B2B Media (SaaS): Leading full-funnel paid media strategy across a multi-product B2B SaaS portfolio with an accent on brand growth, demand generation, measurement, and global channel execution. Focus on building high-performing media teams, designing incrementality and attribution frameworks, and optimizing complex investments across multiple regions, languages, products, and customer journeys.

Location: Remote; available to candidates based in the United States or the United Kingdom.

Salary: $133,700–$173,800 starting base pay.

Company

hirify.global provides purpose-driven software and data solutions for nonprofit organizations and social-impact programs, with a focus on responsible AI.

What you will do

• Own full-funnel paid media strategy across brand and demand-generation campaigns.
• Lead channel experts across search, paid social, programmatic, video/CTV, and emerging platforms.
• Set media investment strategy, including forecasting, budget modeling, attribution, reporting, and testing roadmaps.
• Scale global media programs across regions, languages, regulatory environments, agencies, and internal teams.
• Partner with Brand, Demand, Product Marketing, Creative, and Analytics teams on targeting, channel plans, and investment decisions.
• Present performance insights and media investment recommendations to senior leadership.

Requirements

• 10+ years of experience leading media strategy for complex B2B SaaS, software, or technology organizations.
• Experience managing both brand paid media and demand-generation programs across products, personas, and lifecycle stages.
• Track record of building and leading internal media teams and agency partnerships.
• Deep expertise in SEM, paid social, display/programmatic, video/CTV, audio, retail media, and ABM platforms.
• Strong understanding of SEO, AEO, LLM-driven experiences, and AI-powered search.
• Advanced expertise in financial planning and measurement, including LTV/CAC, payback, incrementality testing, MMM, and attribution frameworks.

Culture & Benefits

• Remote-flexible workforce.
• Medical, dental, and vision insurance.
• 401(k) program with employer match.
• Flexible paid time off and generous parental leave.
• Wellness programs, pet insurance, and legal and identity protection.
• Tuition reimbursement and donations support.