Associate Director, Paid Media & Growth (Marketing)

TL;DR

Associate Director, Paid Media & Growth (Paid Media): Driving growth across paid channels for B2C and B2B clients with an accent on Paid Search, Paid Social, and programmatic oversight. Focus on developing growth roadmaps, managing budgets and forecasting, and connecting paid media to full-funnel business outcomes.

Location: Must be based in the NYC metro area (Hybrid)

Salary: USD 140,000 - 150,000 yearly

Company

A full-service creative agency within hirify.global focusing on creative, CX, marketing, and AI expertise to deliver growth-focused solutions for leading brands.

What you will do

• Own strategy and management oversight across Paid Search (Google, Bing) and Paid Social (Meta, TikTok, YouTube) for B2C and B2B portfolios.
• Directly build, launch, optimize, and report on campaigns in-platform.
• Develop growth roadmaps to sequence channel investment and identify new acquisition and LTV opportunities.
• Partner with CRO and analytics teams to connect paid performance to landing page and on-site conversion improvements.
• Drive forecasting, budget reconciliation, and scenario planning to inform investment decisions.
• Lead attribution and measurement frameworks to connect paid media to tangible business outcomes.

Requirements

• 8+ years of paid media experience with hands-on proficiency across Meta, TikTok, YouTube, Google Ads, and Microsoft Ads.
• Strong analytical toolkit including attribution modeling, GA4, dashboards, and scenario planning.
• Proven ability to present executive-ready growth narratives and forecasts to senior stakeholders.
• Experience managing paid media for both B2C and B2B clients.
• Must be based in the NYC metro area.

Nice to have

• Hands-on programmatic self-serve experience (e.g., DV360, The Trade Desk).
• International campaign experience across Africa, Philippines, LATAM, EU, or APAC.
• Agency or performance marketing background.

Culture & Benefits

• Work within a nimble and deeply collaborative team environment.
• Opportunity to partner with leading brands to accelerate digital transformation.
• Access to a global network of resources paired with the independence of a boutique shop.
• Commitment to equal opportunity and fair treatment for all associates.