Head of Marketing

TL;DR

Head of Marketing (B2B logistics infrastructure): Shifting marketing from brand awareness to revenue impact across enterprise markets, product lines, and strategic accounts with an accent on positioning, account-based marketing, and sales enablement. Focus on building go-to-market strategies, accelerating enterprise pipeline, and translating complex physical infrastructure products into clear commercial narratives.

Location: Hybrid in Lisbon or Porto, Portugal

Company

hirify.global builds parcel locker infrastructure used across Europe, serving logistics companies and millions of end users in multiple markets.

What you will do

• Own brand positioning and messaging across markets, product lines, verticals, and geographies.
• Build and execute account-based marketing campaigns for high-value enterprise accounts in partnership with Revenue.
• Lead sales and revenue enablement through decks, case studies, competitive briefs, playbooks, and commercial narratives.
• Define go-to-market strategies for new products and business lines.
• Manage the external presence across the website, events, partnerships, thought leadership, and PR.
• Work with Product and Revenue leadership to align marketing with product development, customer needs, and business outcomes.

Requirements

• 7+ years of B2B marketing experience, including enterprise or infrastructure-oriented businesses.
• Hands-on experience executing account-based marketing and measuring pipeline impact.
• Strong brand positioning and messaging skills for technical or complex products.
• Experience creating sales enablement materials, playbooks, and narratives used by commercial teams.
• Commercial understanding of revenue, pipeline, deal stages, and marketing performance.
• Strong written and verbal English communication skills are required.

Nice to have

• Experience marketing physical products, hardware, or infrastructure.
• Background in logistics, supply chain, or last-mile delivery.
• Experience with B2B product launches and business-line expansion.
• Experience adapting marketing across European markets and cultures.

Culture & Benefits

• Opportunity to reshape marketing during the company's next stage of growth.
• Fast-paced environment focused on innovation, collaboration, and continuous learning.
• Competitive salary, flexible benefits, performance-based bonus, and stock options.
• Remote-friendly policy and flexible working hours within the hybrid setup.
• Portuguese health insurance, including mental health coverage.
• Flexible sports and wellness membership covering multiple gyms and studios.