Product Marketing Manager (Fintech)

TL;DR

Product Marketing Manager - hirify.global Catalogue (Fintech): Leading the go-to-market strategy for a financial platform product serving local businesses across Europe with an accent on market positioning, sales enablement, and adoption growth. Focus on launching new features, designing seller incentives, translating market feedback into product priorities, and using competitive intelligence to improve merchant outcomes.

Location: Onsite work from offices in London or Porto.

Company

hirify.global builds a financial platform that helps local businesses such as cafés, restaurants, salons, shops, and other merchants manage their operations with simpler tools and human support.

What you will do

• Define and evolve Catalogue’s market narrative, value proposition, and competitive positioning.
• Create sales positioning, messaging, and enablement tools that help teams communicate Catalogue’s value to merchants.
• Plan and execute go-to-market strategies for new features and product releases across Sales, Product, and Marketing.
• Design incentive structures and adoption campaigns that motivate sales teams and sellers.
• Collect market and seller feedback and convert it into actionable input for Product prioritization and iteration.
• Monitor competitor activity and market trends while coordinating cross-functional go-to-market execution.

Requirements

• Proven experience in product marketing, go-to-market, or a related role.
• Experience in fintech, payments, or a product-led business is preferred.
• Track record of positioning products for external markets and internal sales teams.
• Experience designing adoption strategies or incentive programs with measurable results.
• Strong communication, storytelling, commercial, and data-driven decision-making skills.
• Collaborative, hands-on approach and ability to work closely with Sales and Product in a fast-paced environment.

Culture & Benefits

• Physical and mental health support, including gym access, therapy, meditation, and fitness and nutrition applications.
• Private health and life insurance.
• Pension scheme.
• 25 days of annual leave plus bank holidays.
• Opportunities to travel to offices across Europe and participate in merchant experiences.
• Healthy office snacks and drinks.