Product Marketing Manager (Gaming)

TL;DR

Product Marketing Manager (Gaming): Developing audience planning frameworks and insights for a major gaming platform with an accent on consumer research, behavioral data, and audience segmentation. Focus on connecting first-party data with qualitative and quantitative research, translating complex insights into strategic recommendations, and shaping product and marketing growth initiatives.

Location: Hybrid role based in San Mateo, California, United States

Salary: $138,200–$207,400 USD base pay, plus potential bonus and benefits.

Company

hirify.global is a gaming and entertainment brand operated by Sony Interactive Entertainment, delivering gaming hardware, network services, and digital experiences to a global audience.

What you will do

• Develop and evolve platform audience planning frameworks and current-to-future audience strategies.
• Identify emerging consumer trends, player behavior shifts, audience opportunities, and growth initiatives.
• Connect self-reported consumer research with first-party behavioral data and platform insights.
• Translate quantitative and qualitative findings into actionable recommendations for product and marketing stakeholders.
• Partner with Product Marketing, Consumer Insights, Lifecycle Marketing, CRM, Data Science, and Analytics teams.
• Improve audience segmentation, measurement approaches, planning tools, and lifecycle marketing capabilities.

Requirements

• 5+ years of experience in Product Marketing, Audience Strategy, Consumer Insights, Market Research, Analytics, CRM, Lifecycle Marketing, or a related field.
• Bachelor’s degree or equivalent practical experience.
• Experience using consumer research, behavioral data, and market insights to inform marketing, product, or business decisions.
• Ability to synthesize complex quantitative and qualitative data into clear insights and actionable recommendations.
• Strong analytical, problem-solving, communication, presentation, and cross-functional collaboration skills.
• Ability to manage multiple projects, navigate ambiguity, and work effectively in a fast-paced environment.

Nice to have

• Experience in gaming, entertainment, technology, subscription services, or other consumer-focused digital businesses.
• Knowledge of audience segmentation, customer journey mapping, lifecycle marketing, or audience planning methodologies.
• Experience with first-party data ecosystems, customer data platforms, audience measurement, or marketing technology.
• Experience developing business cases, strategic recommendations, or planning frameworks.
• Passion for gaming, entertainment, and understanding player behaviors and motivations.

Culture & Benefits

• Hybrid work environment with collaboration across multiple business functions.
• Medical, dental, and vision coverage.
• Matching 401(k), paid time off, and wellness program.
• Employee discounts on Sony products and potential bonus eligibility.
• Inclusive and equal-opportunity workplace with background checks conducted at the offer stage.