Brand Manager - Live Content and Seasonal Marketing (Gaming)

TL;DR

Brand Manager - Live Content and Seasonal Marketing (Gaming): Leading integrated marketing strategies for live content, player engagement, retention, and seasonal campaigns for a baseball video game with an accent on lifecycle planning, paid media, and real-world baseball activations. Focus on connecting launch campaigns with year-round engagement, optimizing retention and reactivation, and translating MLB moments into compelling in-game marketing initiatives.

Location: Remote candidates must be based in the United States. The preferred locations are San Diego or the Bay Area. Fully remote candidates outside San Diego or the Bay Area may receive reimbursement for business travel, but moments that matter and sync weeks will not be covered.

Salary: $126,700–$190,100 USD base pay, with potential bonus eligibility.

Company

A global interactive entertainment company creating hirify.global hardware, network services, and gaming experiences for more than 100 million people.

What you will do

• Own the integrated live content marketing calendar and develop strategies for seasonal content, roster updates, special events, and major baseball moments.
• Build player engagement strategies across onboarding, retention, reactivation, and long-term lifecycle stages.
• Lead paid media strategy, including targeting, messaging, budget allocation, channel mix, and performance optimization.
• Connect MLB storylines, player performances, tentpole events, and fan conversations with in-game content and campaigns.
• Develop launch-to-live plans and 30/60/90-day engagement strategies that sustain momentum after launch.
• Evaluate campaign and player behavior data, lead post-mortems, and translate insights into recommendations.

Requirements

• 5+ years of experience in gaming, sports marketing, brand marketing, product marketing, lifecycle marketing, or a related discipline.
• Demonstrated knowledge of the baseball game, its modes, content structure, and player community.
• Strong passion for baseball and familiarity with Major League Baseball players, teams, storylines, and season structure.
• Experience supporting live-service video games, ongoing content programs, and customer engagement initiatives.
• Strong analytical mindset, excellent communication, and stakeholder management skills.
• Must be based in the United States; San Diego or the Bay Area is preferred.

Nice to have

• Experience with player retention, CRM, or lifecycle marketing programs.
• Experience working with sports, entertainment, or gaming communities.
• Experience partnering with analytics and community teams to inform marketing decisions.

Culture & Benefits

• Remote and hybrid work options under the organization’s working policy.
• Medical, dental, and vision coverage.
• Matching 401(k), paid time off, and wellness program.
• Employee discounts on products.
• Inclusive workplace with equal opportunity and diversity initiatives.

Hiring process

• Background checks are conducted at the offer stage, including criminal checks for some roles.