Senior Marketing Partnerships Manager (Console)

TL;DR

Senior Marketing Partnerships Manager (Console): Developing creator, influencer, esports, athlete, and gaming partnership programs for console audio, controllers, and mobile products with an accent on integrated go-to-market planning, audience growth, and commercial performance. Focus on negotiating high-profile talent integrations, aligning global stakeholders, and optimizing campaigns across awareness, engagement, conversion, revenue, and ROI.

Location: Remote within the USA; travel required up to 25%.

Salary: $124,800–$217,672 per year.

Company

Razer develops gaming hardware and related products for players and gaming communities worldwide.

What you will do

• Own creator, influencer, esports, athlete, and talent partnership strategies across the Console division.
• Recruit and manage creators, ambassadors, KOLs, gaming partners, esports organizations, athletes, agents, and talent representatives.
• Develop go-to-market plans for product launches, console and FPS game releases, esports leagues, tournaments, and cultural gaming events.
• Lead partnership activations from planning through execution, including negotiations, content coordination, product seeding, and launches.
• Coordinate Global and Regional Marketing, Paid Media, Community, Brand, eCommerce, Product Marketing, and Business Development teams.
• Measure campaign performance and present optimization recommendations and business reviews to executive leadership.

Requirements

• Must be based in the USA to work remotely.
• At least 8 years of product management and marketing experience in the consumer electronics industry.
• Experience developing and executing detailed marketing plans and translating business objectives into measurable programs.
• Experience with PC or consumer electronics sales channels, including retail, direct, online, and distribution.
• Ability to write marketing copy and provide creative direction across digital, web, print, video, and graphics.
• College degree in marketing or a related discipline, or equivalent experience; strong communication, organization, and Microsoft Office skills.

Nice to have

• Streaming product line marketing experience.
• Gaming industry experience.
• Experience working with global stakeholders across countries and time zones.

Culture & Benefits

• Remote work within the USA with travel of up to 25%.
• Global collaboration across teams located on five continents.
• Work on high-visibility gaming launches, partnerships, and campaigns.
• Inclusive workplace with reasonable accommodations for disabilities and religious practices.