Senior Growth Marketing Program Manager (Gamedev)

TL;DR

Senior Growth Marketing Program Manager (Gamedev): Driving player acquisition, engagement, and retention for the Guild Wars franchise with an accent on performance and lifecycle marketing. Focus on developing data-driven growth strategies across paid media, CRM, and mobile advertising to maximize player lifetime value.

Location: Remote-friendly, but prioritizing candidates local to Bellevue, WA for occasional onsite collaboration.

Salary: $104,054 - $156,079

Company

Developer of the award-winning Guild Wars game series, focused on creating immersive online worlds for millions of players worldwide.

What you will do

• Lead the growth marketing strategy for the Guild Wars franchise to drive acquisition, retention, and monetization.
• Plan, launch, and optimize performance marketing campaigns across paid digital channels.
• Own lifecycle marketing programs via CRM, email, and push notifications to improve conversion and LTV.
• Establish and measure KPIs and OKRs using data-driven experimentation and analytics.
• Develop mobile advertising strategies and partner with development teams on in-game advertising initiatives.
• Collaborate cross-functionally with Brand, Content, Community, and Product teams to execute integrated campaigns.

Requirements

• Bachelor's degree in Marketing, Business, Analytics, or a related field.
• 5+ years of experience in growth, performance, or lifecycle marketing (7+ years preferred).
• Experience managing external agencies, marketing vendors, and technology platforms.
• Strong knowledge of paid digital advertising platforms and campaign optimization.
• Experience with CRM and marketing automation tools such as Iterable, Gamesight, or Adjust.
• Proficiency in attribution modeling, A/B testing, and performance reporting.

Nice to have

• Experience supporting video games, entertainment, or live-service products.
• Experience with mobile advertising platforms such as Google AdMob or AppLovin.

Culture & Benefits

• Comprehensive compensation package including an annual bonus potential.
• Medical, dental, vision, and life insurance.
• 401(k) and flexible/dependent care spending accounts.
• Paid time off (PTO), paid holidays, and parental leave.
• Inclusive work environment that celebrates diversity in culture, ethnicity, and background.