Director of Demand Generation

TL;DR

Director of Demand Generation (B2B Growth Marketing): Building and owning an integrated demand generation and revenue marketing system for a creator-led growth platform with an accent on CRM activation, lifecycle marketing, paid acquisition, content, and sales alignment. Focus on improving pipeline quality, developing account-based campaigns, using AI for research and personalization, and connecting marketing activity to measurable revenue outcomes.

Location: Fully remote and open globally, with a strong preference for candidates based in the Philippines.

Salary: $150,000–$280,000 USD total annual compensation, including base salary, performance bonus, and equity.

Company

Advantage HQ builds creator-led growth infrastructure for consumer brands by combining creative strategy, creator partnerships, performance content, affiliate distribution, paid media, and proprietary technology.

What you will do

• Build the B2B demand generation strategy, including target segments, buyer profiles, channel investment, and pipeline and revenue targets.
• Turn the CRM into a revenue engine through segmentation, reactivation, nurturing, lead routing, and personalized lifecycle journeys.
• Improve inbound quality and conversion by optimizing campaigns, messaging, landing pages, qualification flows, retargeting, and funnel performance.
• Build and distribute founder-led content, case studies, research, webinars, executive emails, sales materials, and account-specific campaigns.
• Align marketing with setters and sales through lead prioritization, opportunity feedback loops, meeting-quality analysis, and lost-reason tracking.
• Use AI to accelerate research, analysis, content production, personalization, and campaign execution while managing lean cross-functional delivery.

Requirements

• Significant experience in B2B demand generation, revenue marketing, or growth marketing.
• Experience generating pipeline from U.S. or international enterprise buyers.
• Strong knowledge of CRM, lifecycle marketing, marketing automation, paid acquisition, content, and account-based marketing.
• Experience working with setters, SDRs, account executives, or closers.
• Demonstrated impact on pipeline and revenue, supported by measurable results.
• Strong written communication, analytical ability, ownership, and hands-on execution skills.

Nice to have

• Experience in agencies, professional services, SaaS, martech, advertising, or adjacent industries.
• Experience managing small teams, contractors, or cross-functional execution.
• Experience using AI extensively in marketing operations and campaign execution.

Culture & Benefits

• Fully remote work supported by infrastructure for distributed, high-performance teams.
• Freedom to redesign the demand generation system and introduce high-impact channels.
• Direct access to the Founder and sales leadership.
• Opportunity to build a lean team and expand into broader revenue marketing and B2B growth ownership.
• Total compensation includes base salary, performance bonus, and equity.