Director of Demand Generation (Marketing)

TL;DR

Director of Demand Generation (B2B Marketing): Building and owning a coordinated revenue system for a creator-led growth infrastructure with an accent on CRM optimization, lead quality improvement, and B2B content distribution. Focus on aligning marketing with sales outreach, developing high-conversion nurture journeys, and leveraging AI for research and execution.

Location: Remote (Global). Strong preference for candidates based in the Philippines.

Salary: $50,000 - $160,000 USD total annual compensation (including base, bonus, and equity).

Company

hirify.global is building the next generation of creator-led growth infrastructure for consumer brands using a combination of creative strategy and proprietary AI technology.

What you will do

• Create and execute the B2B demand generation strategy, defining buyer profiles and priority segments.
• Transform the CRM into a revenue engine through advanced segmentation, reactivation, and personalized nurturing.
• Optimize inbound lead quality by improving landing pages, qualification flows, and lead routing.
• Develop a B2B content engine to distribute case studies and research that build authority among executives.
• Establish a tight feedback loop between marketing, setters, and sales to improve conversion and lead quality.

Requirements

• Proven experience building demand generation programs for B2B companies selling high-value services or software.
• Expertise in CRM, lifecycle marketing, and marketing automation.
• Ability to operate strategically while remaining hands-on with campaign execution and analysis.
• Experience generating pipeline from U.S. or international enterprise buyers.
• Proficiency in using AI tools to accelerate research, content production, and campaign execution.
• Open to candidates globally, with a strong preference for those based in the Philippines.

Culture & Benefits

• High-performance distributed team culture built on trust and ownership.
• Opportunity to build a major commercial function from the ground up.
• Direct access to the Founder and sales leadership.
• Freedom to redesign systems and introduce new growth channels.
• Full remote flexibility with an infrastructure designed for distributed work.