Senior Manager, Customer Lifecycle Marketing (Fintech)

TL;DR

Senior Manager, Customer Lifecycle Marketing (Fintech): Developing and executing strategic end-to-end lifecycle marketing solutions to maximize card activation and usage across the portfolio with an accent on CRM and marketing automation. Focus on building the Activation & Usage marketing practice, optimizing omni-channel touchpoints, and measuring revenue impact for issuer and merchant clients.

Location: Hybrid in London, United Kingdom (minimum 3 days in office)

Company

hirify.global is a world leader in payments technology, facilitating transactions across more than 200 countries and territories.

What you will do

• Design and develop client-specific early card activation and full lifecycle usage strategies using CRM, SEA, SEM, and social media.
• Partner with Issuer and Merchant clients to pitch and implement Activation & Usage Marketing services.
• Collaborate with regional VCA, Sales, Product, and Data Science teams to identify growth opportunities.
• Establish marketing measurement frameworks to define metrics and evaluate the business impact of initiatives.
• Act as a subject matter expert in CRM project management and industry best practices within the payments sector.
• Drive the industrialization of services to improve sales efficiency and manage quarterly capacity planning.

Requirements

• Deep expertise in omni-channel lifecycle marketing (activation, onboarding, retention, loyalty) and attribution.
• Proven track record of implementing CRM and digital marketing campaigns using platforms like Salesforce Marketing Cloud, Adobe Experience Cloud, or Braze.
• Strong knowledge of Martech stacks, including CDP, ESP, and analytics tools.
• In-depth understanding of financial services, payments, or fintech domains.
• Fluency in English is required.
• Must be based in or able to work from London, UK (minimum 3 days in office).

Nice to have

• Proficiency in an additional major European language.
• Prior experience working within hirify.global Marketing Services.

Culture & Benefits

• Opportunity to create impact at scale within a world-leading payments technology company.
• Collaborative environment working with cross-functional regional and local teams.
• Focus on professional growth and tackling meaningful global challenges.
• Hybrid work model combining remote flexibility with in-office collaboration.