Sales Development Performance Lead (SaaS)

TL;DR

Sales Development Performance Lead (SaaS): Leading and scaling an EMEA sales development organization for a cloud tax compliance platform with an accent on demand generation, talent development, and data-driven sales execution. Focus on incorporating AI and automation into SDR workflows, coaching sales leaders, and coordinating distributed teams across European geographies.

Location: Brighton, United Kingdom; the role leads an EMEA-based organization with collaboration across European geographies and Pune.

Company

hirify.global develops a cloud-based tax compliance platform that connects regulatory compliance with business transactions and technology.

What you will do

• Lead the EMEA Sales Development organization and provide dotted-line leadership for the Pune team supporting EMEA.
• Execute demand generation plans and align sales development with strategic growth goals.
• Coach SDR people leaders and representatives through one-on-ones, metric tracking, incentives, and hands-on sales leadership.
• Introduce AI technologies and automation into sales development workflows.
• Use performance data to identify trends, improve processes, and establish best practices.
• Partner with marketing and sales leadership on processes, talk tracks, training, CRM usage, and reporting.

Requirements

• Degree or equivalent experience in business management or a related field.
• 10+ years of successful sales experience.
• 3+ years of experience leading people leaders in telephone-based sales, business development, or SDR teams.
• Experience in SaaS or technology sales and in scaling geographically distributed business development organizations.
• Strong experience using AI and automation to improve sales development effectiveness.
• Hands-on leadership style, strategic thinking, coaching ability, and willingness to demonstrate effective cold-calling practices.

Culture & Benefits

• Paid time off and paid parental leave.
• Performance-related bonus eligibility and a comprehensive compensation package.
• Location-dependent private medical, life, and disability insurance.
• Inclusive culture supported by employee resource groups and senior leadership sponsorship.
• AI-first workflows, products, and decision-making.