Director, Affluent Commercialization & GTM, Marketing Services (Fintech)

Location: San Francisco, United States; hybrid work with office attendance on Tuesdays and Wednesdays and an expected 50% office presence

Salary: $178,300–$285,600 USD per year, with potential bonus, equity, and sales incentives where applicable.

Company

hirify.global is a global payments technology company operating a secure payments network across more than 200 countries and territories.

What you will do

• Lead affluent and hirify.global Infinite marketing strategy and go-to-market execution.
• Translate consumer insights, product strategy, sponsorships, and partnerships into client-ready value propositions, offerings, and sales plays.
• Develop segmentation, use cases, pitch narratives, case studies, pricing frameworks, and go-to-market materials.
• Build a scalable portfolio of Marketing Services offerings and support opportunities from concept through launch.
• Establish operating models, roles, decision points, and engagement processes across Product, Global Sponsorships, and regional teams.
• Track pipeline, revenue, client adoption, and engagement outcomes, using performance data and market feedback to optimize offerings.

Requirements

• 10+ years of experience in marketing, commercialization, go-to-market strategy, consulting, or a related field.
• Bachelor’s degree required; an advanced degree may qualify with 10 years of experience.
• Experience developing strategies, propositions, or marketing solutions for affluent, premium, luxury, wealth, travel, or other high-value consumer segments.
• Strong commercial experience in client segmentation, value propositions, business cases, pricing, pipeline development, and sales enablement.
• Experience working across global and regional teams in a complex, matrixed organization.
• Advanced proficiency in Microsoft PowerPoint and Excel, with strong presentation, critical-thinking, problem-solving, and data-driven decision-making skills.

Nice to have

• Experience with sponsorships, partnerships, or experiential marketing.

Culture & Benefits

• Hybrid work arrangement with remote and office days.
• Travel is required for 5–10% of working time.
• Benefits may include medical, dental, vision, 401(k), FSA/HSA, life insurance, paid time off, and a wellness program.
• Work hours vary according to department needs.