Product Marketing Manager (Fintech)

TL;DR

Product Marketing Manager (Fintech): Defining product strategy and leading go-to-market initiatives for merchant-facing products with an accent on value propositions, segmentation, and product adoption. Focus on bridging the gap between product development and revenue teams to drive scalable growth and merchant engagement.

Location: Remote (Must be based in the US)

Salary: $164,000 - $245,000 per year

Company

Affirm is reinventing credit to make it more honest and friendly, providing flexible buy-now-pay-later options without hidden fees or compounding interest.

What you will do

• Partner with Product teams to shape the roadmap by identifying new opportunities and incorporating customer, merchant, and partner feedback.
• Own the end-to-end GTM strategy and execution, from beta to full launch, including crafting value propositions and segmentation strategies.
• Design and execute programs to drive merchant engagement and adoption at scale in collaboration with Sales, Customer Success, and Partnerships.
• Develop external narratives and high-impact messaging for strategic client engagements and bi-annual roadmap meetings with top merchants.
• Analyze complex data sets to uncover insights that influence positioning, refine marketing strategies, and optimize product performance.
• Lead cross-functional alignment across Product, Revenue, and Analytics teams to ensure consistency in messaging and execution.

Requirements

• 7+ years of experience in product marketing or product management, ideally within Payments or Fintech.
• Proven track record of leading successful product launches and driving GTM results.
• Must be based in the United States; visa sponsorship is not available for this position.
• Strong analytical mindset with the ability to extract actionable insights from data to influence strategy.
• Excellent storytelling and communication skills, with the ability to simplify complex technical ideas for diverse audiences.
• Experience navigating ambiguity and driving alignment in fast-paced environments with shifting priorities.

Culture & Benefits

• 100% subsidized medical coverage, including dental and vision for employees and their dependents.
• Generous flexible spending wallets for technology, food, lifestyle, and family forming expenses.
• Competitive vacation and holiday schedules to ensure work-life balance.
• Employee Stock Purchase Plan (ESPP) enabling employees to buy company shares at a discount.
• Remote-first culture providing flexibility to work from almost anywhere within the country of employment.