5 часов назад
VP, Digital Channel Optimization Manager (Fintech)
130 000 - 155 000$
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
VP, Digital Channel Optimization Manager (CDP, Paid Media, Fintech): Maximizing qualified borrower lead generation and loan origination across home, personal, auto, and other lending products with an accent on audience intelligence, affiliate partnerships, paid media, attribution, and conversion optimization. Focus on building targeting and retargeting strategies, integrating CDP and Salesforce Data Cloud signals, optimizing acquisition budgets, and improving cost per funded loan.
Location: San Diego, CA, United States; onsite role.
Salary: $130,000–$155,000 per year, plus eligible annual discretionary cash and restricted stock unit bonus targets of 12.5% each.
Company
is a digital-first financial services company providing technology-driven banking tools and services to individuals, small businesses, and companies.
What you will do
- Manage CDP audience tagging, audience development, platform integrations, data governance, and match-rate optimization.
- Support CDP and Salesforce Data Cloud integrations, borrower signal capture, attribution tracking, UTM governance, and reporting.
- Develop targeting, suppression, retargeting, personalization, lead nurturing, and cross-sell strategies across lending products.
- Build and manage affiliate, referral, co-marketing, and business development partnerships, including compliance and performance optimization.
- Coordinate paid media campaigns and vendor relationships across Google, Meta, MNTN, LinkedIn, agencies, and emerging channels.
- Analyze funnel performance, optimize budgets and conversion rates, and provide acquisition and funded-loan growth recommendations to senior leadership.
Requirements
- 4–7+ years of experience in digital marketing, paid media, MarTech, or demand generation.
- Hands-on experience with affiliate marketing, media buying, data platforms, audience management, and marketing automation.
- Experience with CDPs, tag management systems, audience intelligence platforms, and tools such as Tealium, Segment, Marketo, HubSpot, or Salesforce Marketing Cloud.
- Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, audience targeting, attribution tracking, UTM governance, and performance reporting.
- Strong analytical, communication, funnel optimization, CRO, audience segmentation, and testing skills.
- Experience in regulated industries, preferably banking, fintech, mortgage lending, or consumer lending.
Nice to have
- Bachelor’s degree in Marketing.
- Familiarity with Salesforce Data Cloud, Tableau, CTV platforms, Adobe Target, and other modern marketing technology solutions.
Culture & Benefits
- Medical, dental, vision, and life insurance may be available.
- Paid sick leave, three weeks of vacation, and approximately 11 holidays per year.
- HSA or FSA accounts and other voluntary benefits.
- 401(k) retirement savings plan with employer match and a 529 savings plan.
- Employee mortgage loan program and free access to an account with self-directed trading.
- Employment eligibility is verified through E-Verify, and offers are contingent on credit, criminal background, and drug screening.