Head of C2B Customer Journey (CRO & CRM)

Location: Hybrid in Berlin, Germany

Company

Europe’s leading digital automotive platform for buying and selling used cars.

What you will do

• Lead and develop CRO and C2B CRM teams, fostering a data-driven experimentation culture.
• Define the strategic vision and quarterly roadmap for the C2B customer journey.
• Own funnel KPIs and manage a statistically rigorous A/B testing pipeline.
• Integrate AI agents into team workflows, establishing protocols for QA and oversight.
• Collaborate cross-functionally with Product, Engineering, Pricing, and Operations.
• Synthesize behavioral and CRM data to provide actionable customer insights for stakeholders.

Requirements

• Proven experience leading CRO, CRM, and lifecycle marketing in high-consideration marketplaces.
• Track record of building high-velocity A/B testing and experimentation programs.
• Technical fluency in SQL and Tableau for data-driven optimization.
• Experience collaborating with Product and Engineering to implement journey improvements.
• Ability to manage mixed teams and influence cross-functional stakeholders.
• Fluency in English is required; candidate must be based in or able to work hybrid in Berlin, Germany.

Nice to have

• Experience in the automotive industry, classifieds, or other high-consideration marketplaces.
• Technical understanding of web development, CRM platforms, and product delivery.
• Experience optimizing end-to-end journeys from initial acquisition to completed purchase.
• Basic understanding of corporate reporting standards.

Culture & Benefits

• Hybrid work options and flexible working hours.
• 30 days of annual vacation.
• Educational budget to support personal and professional growth.
• International and diverse working environment with over 90 nationalities.