(Senior) CRM Manager (German-Speaking) (Healthtech)

Location: Berlin, Germany; onsite

Company

Digital healthcare platform providing personalized treatments across dermatology, weight management, and preventative care.

What you will do

• Own customer lifecycle areas from opportunity identification and strategy through journey design, execution, analysis, and optimization.
• Build and optimize lead nurturing, onboarding, retention, reactivation, cross-sell, referral, and funnel-abandonment journeys.
• Use behavioral, customer, source, funnel, cohort, and experiment data to identify opportunities and improve commercial outcomes.
• Design and evaluate experiments with hypotheses, success metrics, control groups, and incremental-impact analysis.
• Build campaign logic, audience segments, triggers, and personalized journeys in CRM platforms such as Customer.io, Braze, or Bloomreach.
• Partner with Marketing, Product, Data, Tech, Brand, Copy, and Operations to improve CRM capabilities, tracking, quality, and customer communications.

Requirements

• 4+ years of experience in CRM, lifecycle marketing, retention, customer marketing, or a related growth function.
• End-to-end ownership of CRM initiatives, including strategy, execution, analysis, and optimization.
• Hands-on experience with CRM platforms such as Customer.io, Braze, Bloomreach, Iterable, or Klaviyo.
• Strong understanding of lifecycle marketing, funnel conversion, segmentation, retention, reactivation, experimentation, and customer value.
• Analytical experience with funnels, cohorts, campaign attribution, customer behavior, and experiment results; familiarity with Looker or Excel/Sheets.
• Fluent German and English required; German is required for German-language customer communications. Basic HTML knowledge is also required.

Nice to have

• Experience with push, SMS, WhatsApp, deliverability, GDPR, consent management, or double opt-in processes.
• Experience in regulated or compliance-sensitive environments, ideally healthcare.
• Experience with referral, loyalty, multi-market CRM roadmaps, or basic SQL.

Culture & Benefits

• Ownership of CRM in a high-growth digital healthtech environment.
• Collaboration with an international team across CRM, Growth, Product, Data, Tech, Brand, and Operations.
• 28 vacation days, flexible working hours, and a remote work allowance.
• NAVIT or Urban Sports Club membership, employee product discounts, and a professional development budget.