Manager, CRM Category Expansion (Ecommerce)

Location: Berlin, Germany; London, United Kingdom; or Madrid, Spain

Salary: £66,000–£76,000 GBP base salary per year; bonus and equity may also be provided for eligible roles.

Company

hirify.global is a direct-to-consumer retail brand offering apparel, accessories, home goods, and other high-quality essentials through a manufacturer-to-consumer model supported by proprietary technology, AI, and analytics.

What you will do

• Own the UK/EU campaign calendar across email, SMS, push, and in-app, including briefing, building, localization, QA, and deployment.
• Coordinate campaigns with Merchandising, Design, Copy, US Marketing, Tech, Data, and Lifecycle teams.
• Manage audience segmentation, frequency caps, suppression, consent logic, deliverability, and list health across the UK, Germany, and France.
• Build and maintain modular templates, dynamic product feeds, reusable content blocks, and personalized campaign features.
• Run testing programs covering send time, segments, dynamic pricing, live stock, and incrementality holdouts.
• Analyze performance, report on revenue and engagement metrics, and develop new campaign ideas based on results and industry trends.

Requirements

• 5+ years of CRM or email marketing experience in DTC or ecommerce, including 3+ years managing a full campaign calendar end-to-end.
• Hands-on experience with Iterable or comparable platforms such as Braze, Klaviyo, or SFMC, including multi-market campaigns with dynamic content and personalization.
• Experience delivering SMS, push, and in-app campaigns, with sufficient HTML and CSS knowledge to brief and QA email builds.
• Fluency in segmentation, deliverability, suppression, frequency caps, and Postmaster Tools.
• Working SQL knowledge and the ability to check audiences and results independently in Looker.
• Experience with A/B testing and incrementality holdouts, daily use of AI, strong QA practices, and working knowledge of UK/EU marketing regulations including GDPR and PECR.

Culture & Benefits

• Work in a builder-oriented, mission-driven environment focused on reshaping retail.
• Opportunity to contribute to a more sustainable and accessible retail model.
• Bonus and equity may be available for eligible roles.
• Employment is contingent on successful completion of a background check.