CRM & Lifecycle Manager (Healthcare)

Location: Berlin, Germany

Company

hirify.global builds personalised digital health and weight-management programmes through Juniper, combining GLP-1 medication, nutrition, movement support, and clinician-led care.

What you will do

• Run CRM and lifecycle marketing for the German market, supporting activation, adherence, retention, and LTV.
• Build and improve segmentation, onboarding, adherence, follow-up, winback, and reactivation flows.
• Own the experimentation roadmap and measure impact on retention and LTV beyond open and click rates.
• Adapt lifecycle programmes from established markets and select the right mix of email, SMS, WhatsApp, push, and in-app channels.
• Brief and collaborate with local-language copywriters while owning QA and delivery.
• Manage deliverability, list health, GDPR, and local privacy compliance, and share successful programmes across markets.

Requirements

• 4+ years of experience in CRM, lifecycle, or retention marketing, ideally in DTC subscription or healthcare.
• Minimum B2 German proficiency required.
• Hands-on experience with Customer.io, Braze, Iterable, or a similar lifecycle platform.
• Strong experience with segmentation, automation, A/B testing, lifecycle measurement, deliverability, and data compliance.
• Experience launching a lifecycle programme for a new market or brand.
• Strong written communication and the ability to work across multiple lifecycle channels.

Nice to have

• Healthcare or other regulated-industry experience.
• Multi-market or international experience, especially in Europe or APAC.
• Experience with WhatsApp- or SMS-led lifecycle programmes.
• SQL or BigQuery skills, people leadership experience, or interest in managing a team.
• Experience with Claude Code or other AI workflow tools.

Culture & Benefits

• Fast-paced, hands-on environment focused on real patient outcomes.
• Opportunity to build lifecycle programmes across multiple international markets.
• Regular feedback and a professional development budget.
• Access to experienced operators and exposure to global markets, brands, and categories.
• Inclusive workplace with reasonable interview adjustments available.