CRM Loyalty Campaign Manager (Utilities)

TL;DR

CRM Loyalty Campaign Manager (Utilities): Owning the end-to-end planning, deployment, and optimization of loyalty campaigns for a multi-million customer base with an accent on churn reduction and reward engagement. Focus on executing high-volume, compliant CRM activity across email, SMS, and app channels while collaborating with cross-functional teams in a highly regulated environment.

Location: Must be based in London, UK (Hybrid role).

Company

A leading energy provider recognized for its inclusive culture and commitment to customer experience.

What you will do

• Plan and execute high-volume CRM campaigns across email, SMS, direct mail, and app channels.
• Drive loyalty programme participation and reward redemption to meet business churn-reduction targets.
• Optimize customer journeys and lifecycle engagement through data-driven insights and test-and-learn approaches.
• Ensure all communications are fully compliant with GDPR and internal regulatory standards.
• Collaborate with Creative, Data, Legal, and Commercial teams to deliver on-brand, high-quality campaigns.
• Manage project timelines and dependencies to ensure flawless, on-time deployment.

Requirements

• Proven experience managing end-to-end CRM campaigns at scale.
• Strong knowledge of GDPR, consent management, and compliance in CRM.
• Experience driving loyalty programme engagement or reward redemption.
• Proficiency in using marketing automation and CRM platforms.
• Exceptional attention to detail and ability to manage complex stakeholder relationships.
• Must be based in London with the ability to travel to other sites as required.

Nice to have

• Experience in utilities, financial services, or telecoms.
• Familiarity with complex preference centres and consent models.
• Background in large-scale loyalty or rewards programmes.

Culture & Benefits

• Competitive salary and bonus opportunities.
• 26 days of annual leave plus bank holidays.
• Generous pension scheme and life cover.
• Industry-leading hybrid and family-friendly policies.
• Access to 20 flexible benefits with tax/NI savings.
• Inclusive, award-winning workplace culture with strong growth support.