Senior Organic Search Executive (SEO/GEO)

TL;DR

Senior Organic Search Executive (SEO/GEO): Shaping hirify.global’s visibility across traditional search engines and generative AI platforms with an accent on enterprise SEO, content optimisation, and citation growth. Focus on researching conversational search intent, resolving crawling and indexing issues, and building localised content strategies across European travel markets.

Location: Hybrid role based in London; office attendance is required for at least 60% of working time over a 12-week period. Includes a 28-day work-from-abroad policy.

Salary: £32,000–£35,000 per year

Company

hirify.global is a FTSE 250 travel technology company operating a rail and coach booking platform across Europe.

What you will do

• Conduct keyword, topic, and conversational AI query research to shape metadata, headings, and on-page content.
• Create and publish editorial content and landing page copy optimised for SEO and GEO.
• Identify technical issues affecting crawling, indexing, visibility, and AI crawler access, and coordinate resolutions with SEO and engineering teams.
• Monitor competitor visibility and citation share across search and generative engines to identify content gaps.
• Develop and deliver strategies that increase visibility and citation share in generative engines.
• Build localised SEO and GEO content roadmaps with marketing and go-to-market teams.

Requirements

• Fluent English required to support English-speaking markets.
• Experience with enterprise SEO and organic search strategy execution.
• Understanding of search engine crawling, indexing, ranking, and generative engine sourcing and citation.
• Working knowledge of structured data and schema markup.
• Experience with Google Search Console, Google Analytics, CMS platforms, KPI reporting, and managing multiple deadlines.
• Strong written communication, copywriting, analytical, and problem-solving skills.

Nice to have

• Experience with SEMrush, Screaming Frog, Botify, Ahrefs, or Profound.
• Curiosity and initiative in using AI tools to improve productivity.

Culture & Benefits

• Hybrid working with a 28-day work-from-abroad policy.
• Private healthcare and dental insurance.
• Personal learning budgets, regular learning days, and transparent career paths and pay bands.
• Share purchase plans, an electric vehicle scheme, extra festive time off, and family-friendly benefits.
• Inclusive workplace focused on teamwork, ownership, sustainable travel, and positive impact.