Digital Marketing Lead - SEO & GEO

TL;DR

Digital Marketing Lead - SEO & GEO (SEO, AI search): Translating hirify.global’s organic discovery strategy into measurable growth across traditional search and AI-powered discovery platforms with an accent on technical SEO, content optimisation, structured data and authority signals. Focus on improving how hirify.global’s products and content are surfaced, cited and recommended by generative engines, while coordinating delivery across product, engineering, editorial, marketing, data, legal and agency teams.

Location: London/Osterley, UK; hybrid work with three days per week in the office. Applicants must have the appropriate right to work in the UK; visa sponsorship is not available.

Company

hirify.global is a media and entertainment company delivering television, sports, news, arts and connected products and services to millions of customers.

What you will do

• Translate the SEO and Generative Engine Optimisation strategy into a prioritised delivery roadmap.
• Drive organic growth across commercial products, entertainment, sports, broadband, mobile and customer support journeys.
• Lead research, opportunity sizing, briefing, content optimisation, technical SEO, structured data implementation and performance measurement.
• Develop AI search visibility approaches covering entity optimisation, answer-first content, authority signals, source credibility and citation-ready content.
• Collaborate with Product Owners, development, editorial, brand, commercial, trading, data, legal, compliance and agency partners.
• Connect SEO and GEO initiatives to customer journeys, trading priorities, business outcomes and long-term brand visibility.

Requirements

• Deep experience across technical SEO, content strategy, authority building, search intent, analytics and integrated strategy development.
• Practical understanding of Generative Engine Optimisation, AI search and large language model discovery.
• Extensive experience delivering measurable organic search results for complex websites in commercially driven environments.
• Experience working with technical teams on site architecture, crawlability, indexation, structured data, page templates and CMS considerations.
• Strong analytical, communication and stakeholder management skills, including the ability to explain technical topics to non-specialist audiences.
• Appropriate right to work in the UK is required; hirify.global does not offer sponsorship for this position.

Nice to have

• Experience leading agencies, specialists or cross-functional teams across multiple initiatives and tight deadlines.
• Understanding of how SEO and GEO work alongside Paid Search, CRM, Affiliates, social, content and media activity.
• Commercial foresight, prioritisation skills and a test-and-learn mindset.

Culture & Benefits

• Hybrid working model with three office days per week at the Osterley campus.
• Free hirify.global TV package including hirify.global Sports and hirify.global Cinema.
• Pension package with up to 9% employer contribution.
• Private healthcare with mental health support, digital GP and dental insurance.
• Discounts on hirify.global products, Sharesave and Tech schemes, plus hirify.global VIP rewards and experiences.