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Описание вакансии
TL;DR
SEO Marketing Manager (Fintech): Driving organic growth and web presence for a global payments platform with an accent on technical SEO, content optimization, and international expansion. Focus on executing data-driven strategies, improving E-E-A-T for YMYL content, and leveraging AI-driven search tactics to achieve measurable business impact.
Location: Must be based in London or the EMEA region
Company
Airwallex is a unified global payments and financial platform empowering businesses with integrated solutions for accounts, payments, and spend management.
What you will do
- Drive organic growth targets in partnership with Corpsite and Content teams.
- Execute technical SEO recommendations including site architecture, Core Web Vitals, and internationalization.
- Lead content optimization efforts through keyword research and content gap analysis.
- Develop strategies to enhance E-E-A-T for YMYL content to build authority.
- Analyze and report on SEO performance to provide actionable insights for stakeholders.
- Stay ahead of industry trends including AEO, GEO, and the impact of AI on search.
Requirements
- 4+ years of SEO experience, with at least 2 years in B2B, SaaS, or fintech.
- Proven track record of driving organic revenue and measurable business outcomes.
- Strong understanding of international and technical SEO.
- Proficiency with SEO tools such as Google Analytics, Search Console, Ahrefs, and Screaming Frog.
- Must be based in London or the EMEA region.
- Entrepreneurial mindset with experience in fast-paced, high-growth environments.
Nice to have
- Experience with CMS platforms like Contentful or WordPress.
- Basic knowledge of HTML/CSS.
- Familiarity with AEO/GEO tactics for AI search.
- Experience with link building and international site launches.
Culture & Benefits
- Work in a high-growth, innovative environment with a global team.
- Opportunity to tackle complex, high-visibility problems in the fintech space.
- Collaborative culture that values founder-like energy and ownership.
- Focus on accelerated learning and professional growth.
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