обновлено 4 дня назад
Manager, Organic Performance (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Manager, Organic Performance (AI): Leading day-to-day SEO delivery for client accounts, including technical audits, on-site optimisation, reporting, and client strategy with an accent on AI, LLMs, and generative search. Focus on integrating AI-powered tools into SEO workflows, analysing generative search performance, managing budgets, and translating complex search data into actionable client recommendations.
Location: Manchester, United Kingdom; hybrid role with office attendance around four days a week. Candidates must have the right to work in the UK.
Company
is WPP’s AI-driven media operating unit, combining media, data, partnerships, and technology through the WPP Open marketing platform.
What you will do
- Lead the day-to-day delivery of high-quality SEO work and serve as the main client contact for assigned accounts.
- Develop and deliver SEO strategies, advanced on-site optimisation, technical audits, status meetings, and performance reports.
- Integrate AI-powered insights and LLMs into keyword research, content optimisation, competitive analysis, forecasting, and daily SEO workflows.
- Analyse organic and generative search performance using Google Analytics, Google Search Console, dashboards, and predictive data models.
- Manage client projects from start to completion, including budgets, third-party costs, finance processes, and pipeline information.
- Guide junior colleagues, provide training on responsible AI use, and communicate complex SEO and AI topics to technical and non-technical stakeholders.
Requirements
- Proven experience in organic search and online marketing, with an understanding of campaign and digital content marketing.
- Expert knowledge of SEO strategy, project management, technical audits, reporting, and performance analysis.
- Advanced understanding of AI, large language models, generative search, AI-driven analytics, and SEO automation tools.
- Ability to analyse complex data, assess the accuracy and bias of AI-generated insights, and produce actionable recommendations.
- Strong client relationship management, stakeholder communication, commercial awareness, and problem-solving skills.
- Right to work in the United Kingdom is required.
Culture & Benefits
- Hybrid working model with frequent in-office collaboration and events.
- Medical, vision, dental, and group retirement benefits.
- Significant paid time off, partner discounts, and mental health awareness days.
- Access to global and WPP networks, professional connections, and learning opportunities.
- Inclusive employee resource groups and an open environment focused on growth and development.
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