Manager, Organic Performance (SEO/AI)

TL;DR

Manager, Organic Performance (SEO/AI): Leading the operational delivery of high-quality SEO strategies and account management with an accent on integrating AI, LLMs, and generative search experiences. Focus on technical audits, AI-driven content optimization, and adapting search strategies to the evolving AI ecosystem.

Location: Manchester, United Kingdom. Hybrid: Office attendance required around four days a week. Must have the right to work in the UK.

Company

hirify.global is an AI-driven media operating unit of WPP, helping leading brands achieve transformational growth through data, intelligence, and creative personalization.

What you will do

• Lead day-to-day SEO strategy delivery and serve as the main point of contact for clients.
• Integrate AI-powered tools and LLMs into SEO workflows for keyword research and content optimization.
• Conduct comprehensive technical audits, focusing on AI indexing and generative content challenges.
• Manage client budgets, finance processes, and track ROI for AI-integrated strategies.
• Analyze generative search performance and provide strategic guidance on AI-driven optimizations.
• Coach junior team members on advanced SEO tools and responsible AI application.

Requirements

• Proven track record in organic search and online marketing.
• Expert-level understanding of AI, LLMs, and generative search experiences.
• Proficiency with Google Analytics, Google Search Console, and performance dashboards.
• Ability to translate complex technical AI concepts into strategic narratives for stakeholders.
• Must have the right to work in the United Kingdom.

Culture & Benefits

• Hybrid work model with teams in the office around four days a week.
• Comprehensive benefits including medical, vision, dental, and group retirement plans.
• Access to the extensive global WPP network for professional growth and networking.
• Inclusive environment with employee resource groups and frequent in-office events.
• Employee mental health awareness days and significant paid time off.