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Account Based Marketing Manager - D&M and Strategic Accounts
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Account Based Marketing Manager - D&M and Strategic Accounts (B2B Marketing): Developing and executing account-based marketing programs for new customer acquisition in Japan with an accent on integrated digital, event, content, and partner campaigns. Focus on aligning sales and marketing, personalizing engagement with AI and data tools, and optimizing pipeline contribution and ROI through analytics.
Location: Tokyo, Japan; hybrid capacity
Company
develops software that helps innovators design and create buildings, vehicles, factories, and entertainment productions.
What you will do
- Develop and execute account-based marketing strategies focused on new customer acquisition.
- Design integrated campaigns across digital, events, content, and partner channels.
- Align Marketing and Sales to generate pipeline and revenue from ABM programs.
- Manage campaign performance, engagement metrics, pipeline contribution, and ROI.
- Use marketing automation, AI, and data tools to personalize engagement at scale.
- Collaborate with sales, regional ABM, field marketing, partner marketing, communications, and marketing operations teams.
Requirements
- 5+ years of experience in B2B marketing, demand generation, or enterprise marketing, preferably in high-tech or software.
- Hands-on account-based marketing experience in matrixed and cross-functional organizations.
- Proficiency with marketing automation platforms and CRM systems such as Marketo and Salesforce.
- Strong analytical skills and experience interpreting marketing metrics and optimizing performance.
- Experience creating personalized content and campaigns for specific personas and accounts.
- Fluent Japanese and business-level English required; approximately 20% travel expected.
Nice to have
- Knowledge of the Architecture, Engineering and Construction or Manufacturing industries.
Culture & Benefits
- Hybrid working arrangement.
- In-person onboarding and/or identity verification may be required.
- Compensation may include base salary, annual cash bonuses, commissions for sales roles, stock grants, and benefits.
- Culture focused on belonging and meaningful work that supports the creation of a better-designed and made world.
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