Field Marketing Specialist (B2B SaaS)

Location: Tokyo, Japan; hybrid

Company

Okta provides identity security infrastructure that helps organizations securely adopt AI and protect human and machine identities.

What you will do

• Lead and execute field marketing programs, campaigns, events, trade shows, conferences, webinars, and workshops for the Japan market.
• Build pipeline, generate demand, increase brand awareness, acquire customers, and accelerate the sales cycle.
• Manage event logistics, including planning, venue selection, vendors, materials, promotion, registration, on-site execution, and follow-up.
• Coordinate with Sales, SDRs, Solutions Engineers, Partner Marketing, Inside Sales, and APJ Marketing teams.
• Develop messaging, audience-generation campaigns, speaker plans, collateral, and post-event lead-processing workflows.
• Measure campaign and event performance, analyze pipeline health, collect feedback, and prepare reports.

Requirements

• Experience in demand generation, event planning and execution, and campaign management in B2B or B2C marketing.
• Experience managing complex programs involving partners, multiple product lines, vendors, budgets, and cross-functional teams.
• Ability to plan, execute, project-manage, and report on marketing programs from venue and vendor management through post-event analysis.
• Native-level Japanese and excellent written and verbal English communication skills.
• Proactive, self-starting approach with strong prioritization, multitasking, scheduling, and time-management skills.
• Ability to work effectively in a fast-paced, team-oriented environment.

Nice to have

• Presentation experience and confidence communicating with stakeholders in Japanese.
• Experience with Google Cloud, Salesforce, Marketo, Tableau, or Asana.
• Marketing experience in B2B SaaS, enterprise cloud services, or marketing technology software.
• Experience using AI tools for data analysis or marketing activities.

Culture & Benefits

• Hybrid work environment with collaboration across a global community spanning more than 20 offices.
• In-person onboarding designed to support connection and accelerate impact.
• Programs supporting well-being, social impact, talent development, and community connection.
• Equal opportunity employment and reasonable accommodation support during hiring and onboarding.