Lifecycle Marketing Manager (Insurtech)

TL;DR

Lifecycle Marketing Manager (Insurtech): Managing the operational and data backbone of lifecycle marketing programs with an accent on ESP management, compliance coordination, and reporting. Focus on optimizing data hygiene, coordinating legal approvals, and translating campaign metrics into actionable business summaries.

Location: Austin, TX

Company

hirify.global is a tech-native insurance platform focused on making homeownership effortless through data and technology.

What you will do

• Coordinate operational logistics for campaign launches, including approvals, QA checklists, and data validation.
• Manage the intake and triage process for reporting and campaign requests from internal stakeholders.
• Oversee day-to-day data hygiene, segmentation logic, and list management within the ESP (e.g., Braze, Customer.io).
• Serve as the primary liaison between marketing and Legal/Compliance for campaign reviews and sign-offs.
• Partner with Analytics/BI to ensure lifecycle marketing metrics are accurate and audit-ready.

Requirements

• 3-5 years of experience in marketing operations, lifecycle/CRM marketing, or a hybrid marketing and data role.
• Hands-on experience with at least one major ESP such as Braze, Customer.io, Iterable, or Salesforce Marketing Cloud.
• Proven ability to work with Legal/Compliance stakeholders to translate requirements into practice.
• Strong data literacy, proficiency with spreadsheets, and comfort building reporting dashboards (SQL is a plus).
• Excellent organizational skills and the ability to manage multiple stakeholder requests.

Culture & Benefits

• Comprehensive medical, dental, and vision plans with 100% employer-covered dental and vision.
• 401(k) retirement plan, life insurance, and Flexible Spending Accounts (FSA).
• Equity compensation eligibility.
• Flexible time off policy to ensure employees can recharge.
• 12 weeks of parental leave for primary and secondary caregivers.
• Onsite perks including snacks, drinks, and catered lunches.