Lifecycle Marketing Senior Lead (Medtech)

TL;DR

Lifecycle Marketing Senior Lead (Medtech): Building and scaling the end-to-end patient lifecycle program from the ground up to drive retention and LTV with an accent on personalized cross-channel interventions. Focus on designing hypothesis-driven A/B tests, implementing segmentation strategies, and optimizing patient conversion and reactivation.

Location: Preference for candidates based in New York City (expectation of working from the Gramercy office 3–4 days per week)

Company

hirify.global is an AI-native digital health system and the largest dietitian-led metabolic health clinic in the US, focused on reversing chronic disease.

What you will do

• Own the roadmap, strategy, and execution for key lifecycle moments such as reactivation and early patient engagement.
• Design and scale multi-channel campaigns across email, SMS, push, and product touchpoints.
• Lead data reporting and hypothesis-driven A/B testing to improve retention, LTV, and CAC efficiency.
• Build segmentation strategies and personalization frameworks for the patient journey.
• Partner cross-functionally with Product, Data, Engineering, and Creative teams to integrate lifecycle into the patient experience.

Requirements

• 5-7 years of experience in lifecycle marketing, growth marketing, S&O, or consulting.
• Proven track record as a 0-to-1 builder who has launched programs from scratch to drive measurable outcomes.
• Data-fluent approach to decision making and experimentation rigor.
• Ability to thrive in fast-moving, hyper-growth environments and manage ambiguity.
• Must be based in or able to work from New York City to meet hybrid office expectations.

Nice to have

• Experience working at a fast-growing tech or healthcare startup.
• Hands-on expertise with Customer.io, Braze, or Iterable.
• Strong people leadership or coaching skills.
• Fluency with modern mar-tech stacks and engineering partnerships.

Culture & Benefits

• High-talent density environment with a focus on solving hard, ambiguous problems.
• Culture of candid feedback and relentless resilience without ego.
• Opportunity to be an early member of a new function in a heavily funded AI-native health system.
• Low-ego, cross-functional collaboration across various technical and creative teams.