UK - Director of AEO/GEO (AI)

TL;DR

UK - Director of AEO/GEO (AI): Shaping and scaling an integrated search and answer engine proposition connecting SEO, generative AI search, Digital PR, and content strategy with an accent on client advisory, commercial growth, and scalable delivery frameworks. Focus on translating AEO, GEO, and LLM-driven discovery into go-to-market strategies, value-based pricing, thought leadership, and measurable client outcomes.

Location: London, United Kingdom

Company

A global digital marketing agency helping clients grow through integrated search, media, content, technology, and customer experience services.

What you will do

• Define, evolve, and champion the integrated Search and Answer Engine Optimisation proposition.
• Connect SEO, generative AI search, Digital PR, and content strategy into scalable omni-channel visibility solutions.
• Develop methodologies, measurement frameworks, best practices, technology recommendations, sales collateral, and go-to-market packages.
• Advise senior client stakeholders on AI-driven discovery, adoption barriers, organisational readiness, and commercial opportunities.
• Lead pitches, scope integrated engagements, support value-based pricing, and identify cross-sell opportunities.
• Educate practitioners and clients globally while producing thought leadership on the AI visibility ecosystem.

Requirements

• Senior strategic experience owning a search, content, or digital discovery proposition.
• Broad expertise across SEO, generative AI search, Digital PR, content strategy, LLM-driven search behaviour, and the AI visibility ecosystem.
• Proven experience advising C-suite and senior client stakeholders and building commercial relationships.
• Experience with new business pitches, go-to-market strategy, value-based pricing, and commercial growth.
• Ability to mentor specialist and client-facing teams and communicate complex technology shifts clearly.
• Demonstrated ability to create thought leadership that influences market perception.

Culture & Benefits

• Opportunity to shape a category-defining proposition at the frontier of AI-driven discovery.
• Flexible, credit-based benefits package including healthcare, pension contributions, and gym memberships.
• Performance-related bonuses and regularly reviewed compensation.
• Forward-thinking policies supporting a high-performance and balanced working culture.
• In-house learning and development support with structured reviews every six months.