Sr. Director, Growth Marketing

TL;DR

Sr. Director, Growth Marketing (ABM/HubSpot): Leading growth marketing, account-based marketing, and pipeline generation across healthcare and higher education with an accent on full-funnel campaigns, martech operations, and revenue impact. Focus on building scalable GTM systems, optimizing MAL → MQL → SQL conversion, and leading multidisciplinary teams serving complex enterprise buying groups.

Location: Scottsdale, Arizona, or Alpharetta, Georgia, United States. Travel of 15–20% is required for meetings and trade shows.

Company

hirify.global provides integrated technology solutions for education, healthcare, and business campuses worldwide.

What you will do

• Lead, mentor, recruit, and scale a multidisciplinary team of growth marketers, SDRs, and event specialists.
• Define and execute enterprise ABM strategy for healthcare and higher education, including ICP design, account segmentation, and multichannel campaigns.
• Drive full-funnel growth programs across email, paid media, content, webinars, events, direct mail, SDR, and customer success channels.
• Own growth marketing pipeline targets, funnel progression, lead scoring, routing, nurture journeys, and handoff processes.
• Oversee HubSpot and the broader martech ecosystem, including automation, attribution, personalization, dashboards, SEO/SEM, and A/B testing.
• Present performance insights, forecasts, and recommendations while aligning Sales, Product, and Client Success on GTM motions and launches.

Requirements

• Bachelor’s degree in marketing; a master’s degree is preferred.
• 10–15+ years of progressive B2B marketing experience in SaaS, healthcare, higher education, fintech, commerce, or related technology sectors.
• Proven experience managing and scaling multidisciplinary marketing teams.
• Demonstrated success designing ABM programs that generate pipeline and engage complex, multi-stakeholder buying groups; experience with 6sense or Demandbase.
• Advanced HubSpot expertise is required, together with strong knowledge of martech, CRM, attribution, and analytics platforms.
• Strong analytical, storytelling, communication, prioritization, and cross-functional leadership skills.

Nice to have

• Master’s degree in marketing.
• Experience in enterprise SaaS, healthcare, higher education, fintech, or commerce technology.

Culture & Benefits

• Entrepreneurial culture centered on integrity, respect, creativity, and continuous development.
• Flexible time off, paid holidays, and volunteer time.
• Health, dental, and vision insurance from the first day of employment.
• Employer-paid life, AD&D, and short- and long-term disability insurance.
• EAP, FSA or HSA, matched 401(k), and employee stock purchase plan.