Manager, SMC Marketing (Digital Advertising)

TL;DR

Manager, SMC Marketing (B2B): Defining and executing marketing strategies to accelerate mid-market advertiser acquisition and retention with an accent on high-impact multi-channel B2B campaigns. Focus on building lead generation programs, improving prospect engagement, and aligning cross-functional teams to drive pipeline growth.

Location: Hybrid (4+ days per week in office). Must be based in Austin, Los Angeles, New York, Palo Alto, San Francisco, or Seattle.

Company

A technology company that operates hirify.global, a visual messaging app, and other digital services like Bitmoji.

What you will do

• Lead and develop a team of marketers responsible for building multi-channel B2B strategies to drive high-quality leads.
• Partner with Growth and Sales teams to identify priority audiences and improve lead conversion rates.
• Develop and execute integrated campaigns across events, partner marketing, paid media, and owned channels.
• Create messaging and programs that clearly communicate Snap's value proposition to mid-market advertisers.
• Equip sales teams with the necessary narratives and materials to effectively pitch and move advertisers through the funnel.
• Analyze performance data and market insights to optimize campaigns and inform future GTM strategy.

Requirements

• 8+ years of experience in B2B marketing, demand generation, growth, or partner marketing.
• 2+ years of experience managing and developing high-performing teams.
• Proven track record of executing B2B marketing campaigns for global audiences with measurable outcomes.
• Deep understanding of the advertising landscape, ad tech partner ecosystem, and industry trends.
• Must be based in the US and able to work from a physical office 4+ days per week.
• BS/BA degree or equivalent practical experience.

Culture & Benefits

• Comprehensive medical coverage and emotional/mental health support programs.
• Paid parental leave.
• Compensation packages that include opportunities to share in the company's long-term success.
• Culture based on a "default together" approach to foster collaboration and innovation.
• Commitment to diversity, equity, and inclusion in the workplace.