Director, Growth Marketing (Healthtech)

TL;DR

Director, Growth Marketing (Healthtech): Owning the end-to-end D2C growth function, including strategy, execution, and managing a 9-figure media budget to drive patient acquisition. Focus on scaling paid channels, designing scalable operating models, and leading a high-performing team of channel managers.

Location: Must be based in New York, NY (Hybrid, 3+ days/week in office) or open to relocating. Must be legally authorized to work in the U.S.

Company

hirify.global is an AI-native digital health system and the country's largest dietitian-led metabolic health clinic.

What you will do

• Define and drive the overall D2C growth strategy, roadmaps, and target-setting.
• Own and optimize a 9-figure media budget across digital and offline channels.
• Manage and develop a team of growth marketing channel managers.
• Build and evolve scalable operating models and systems for efficient signup growth.
• Collaborate cross-functionally with Creative, Product, and Strategic Finance teams.

Requirements

• 7–9 years of experience in growth or performance marketing.
• Proven track record of managing 8-figure monthly paid budgets.
• Strong analytical problem-solving skills and a data-driven approach.
• Experience building and managing high-performing marketing teams.
• Ability to lead and influence cross-functional stakeholders.
• Legal authorization to work in the U.S.

Culture & Benefits

• High-talent density environment focusing on hard, ambiguous problems.
• Culture of candid feedback, relentless resilience, and low ego.
• Hybrid work model based out of the Flatiron office in NYC.
• Opportunity to work in a rapidly scaling, Series C funded AI-native health startup.