Director, Growth Marketing

TL;DR

Director, Growth Marketing (Developer Tools/SaaS): Leading integrated content campaigns that drive enterprise demand and product adoption across developer-focused tools, with an accent on technical storytelling, multi-channel execution, and scalable content systems. Focus on translating complex products into credible content, partnering with product and sales leaders, and measuring campaign impact through revenue-linked metrics.

Location: Boston, United States

Company

Developer tools company building CKEditor, TinyMCE, Uploadcare, and ButterCMS for enterprise applications requiring rich content creation, AI capabilities, governance, compliance, and control.

What you will do

• Own integrated content campaign strategy as part of the broader growth marketing strategy.
• Drive high-quality demand, customer conversations, and product adoption across the product portfolio.
• Translate technical product capabilities into credible, valuable content across digital formats and channels.
• Implement a scalable enterprise content system for efficient content creation and distribution.
• Partner with product leaders, sales, developer relations, and builders to develop technically accurate content.
• Define campaign measurement and optimize for concrete, revenue-linked ROI.

Requirements

• 7+ years of experience creating and leading digital content initiatives.
• Proven ability to generate high-quality demand with senior decision-makers and enterprise leaders.
• Strong understanding of digital channels, including LLMs, Meta, YouTube, Search, TikTok, and Reddit.
• Ability to build scalable content systems that support growth targets.
• High comfort with video production and hands-on content creation.
• Experience collaborating with technical product leaders and developers to ensure content is deep, credible, and accurate.

Culture & Benefits

• Extra paid leave and personal development funding of up to five days and $1,500 per year, depending on tenure.
• Access to a mental health and wellbeing platform with 24/7 psychological support.
• Targeted wellness programs and competitive paid time off policies.
• Medical and 401(k) benefits.