Customer Marketing Manager (SaaS)

TL;DR

Customer Marketing Manager (SaaS): Building and managing an end-to-end customer advocacy and community program to strengthen relationship equity and drive value discovery. Focus on creating authentic customer stories, designing stakeholder journeys, and establishing a scalable marketing engine that contributes to retention and expansion.

Location: Must be based in Germany (Remote or Hybrid in Munich).

Company

hirify.global is a growing SaaS company providing a platform for supply chain compliance and ESG management.

What you will do

• Build and manage an end-to-end customer reference program including case studies, testimonials, and speaking opportunities.
• Develop lifecycle journeys and community rituals to keep customer advocates engaged and connected.
• Map executive sponsors and key stakeholders to define and maintain a relationship-health model.
• Partner with Customer Success to identify expansion signals and develop a value-discovery playbook.
• Define the operating model, processes, and tools required to scale customer marketing activities.
• Collaborate cross-functionally with Editorial, Creative, and Sales teams to activate customer narratives.

Requirements

• Fluent English skills required.
• Proven experience building customer marketing, advocacy, or community programs in a B2B SaaS environment.
• Track record of designing relationship programs for executive stakeholders.
• Experience with CRM systems like Salesforce and advocacy management platforms.
• German language skills are a plus.
• Ability to work in a remote or hybrid capacity within Germany.

Nice to have

• Background in ESG, supply-chain, compliance, or enterprise software.
• Experience creating high-quality, experience-led events for senior audiences.

Culture & Benefits

• 30 days of paid vacation.
• Flexible working models and remote work options within Germany.
• EGYM Wellpass membership.
• Inspiring office spaces in Munich.
• Collaborative team environment with flat hierarchies and high ownership.