Marketing Operations Specialist (B2B SaaS)

TL;DR

Marketing Operations Specialist (B2B SaaS): Running and improving the marketing operations infrastructure for a digital payments platform with an accent on campaign workflows, Martech administration, documentation, and operational consistency. Focus on automating repetitive tasks with AI and native tools, maintaining clean marketing systems, and enabling cross-functional teams to execute campaigns efficiently.

Location: Remote in Canada; Toronto listed as the role location

Salary: CA$83,000–CA$103,000 base salary per year

Company

A digital payments company serving software sellers through a Merchant of Record model, supporting more than 6,000 customers across 245 territories.

What you will do

• Run recurring marketing operations workflows, including campaign setup, list management, form flows, routing checks, UTM governance, and lifecycle-stage hygiene.
• Build and maintain reusable campaign templates, briefing documents, checklists, request forms, and operational playbooks.
• Design standardised workflows and intake processes that help Marketing teams self-serve and work consistently.
• Administer Martech tools, maintaining naming conventions, field consistency, list management, campaign tracking, and access processes.
• Identify automation opportunities, troubleshoot tooling issues, and coordinate resolutions with vendors and internal stakeholders.
• Partner with Marketing, RevOps, Business Ops, Data, and Commercial teams on campaign operations, audits, tooling reviews, and platform onboarding.

Requirements

• 5+ years of experience in marketing operations, campaign operations, or a similar role in a fast-growing B2B SaaS organisation.
• Hands-on experience administering and optimising Martech tools such as HubSpot, Salesforce, Asana, Dreamdata, Notion, Dust, or similar platforms.
• Experience designing operational workflows, checklists, process guides, and documentation adopted by teams.
• A systems-thinking approach to tooling hygiene, naming conventions, field consistency, and platform maintenance.
• Practical experience using automation and AI tools such as Dust or Zapier to reduce manual work.
• Strong collaboration skills across Marketing and go-to-market functions.

Culture & Benefits

• Remote-first digital work environment with access to company hubs.
• Unlimited holidays and four months of paid family leave for all team members.
• Annual learning fund, regular internal and external training, and ongoing development opportunities.
• Inclusive, transparent, collaborative, and respectful workplace.
• Support for workplace and application-process accommodations.