Senior Director of Marketing (Mental Health)

Location: United States; flexible work location within the distributed team.

Base compensation: $175,000–$185,000 plus bonus and equity. Total base plus bonus compensation: $200,000–$220,000.

Company

hirify.global is a digital mental health provider delivering evidence-based wellness, coaching, therapy, psychiatry, crisis intervention, and student persistence intelligence to colleges and universities.

What you will do

• Lead demand generation and performance marketing, owning pipeline contribution, attribution, lead scoring, and sales handoff service-level agreements.
• Own conference and campus marketing as core demand-generation channels, partnering with Sales and Partner Success on outcomes.
• Set brand positioning, content, public relations, and campaign direction.
• Own the marketing technology stack, including HubSpot, Salesforce, reporting dashboards, and data-driven decision-making.
• Manage and develop a multi-function marketing team while rebuilding intake and prioritization systems.
• Align marketing with product launches, lifecycle marketing, Sales, go-to-market initiatives, and channel partnerships.

Requirements

• 8 or more years of B2B marketing experience, including 3–5 years directly managing a multi-function marketing team.
• Strong experience with performance marketing, attribution, lead-scoring models, budget allocation, and pipeline measurement.
• Experience owning marketing-to-sales handoff processes, including lead routing, scoring, and service-level agreements in CRM systems such as HubSpot and Salesforce.
• Experience managing brand, content, and field or campus marketing simultaneously.
• Comfort using AI tools such as Claude, Gemini, or similar tools in daily operations.
• Strong accountability, strategic thinking, stakeholder management, and operational execution skills.

Nice to have

• Experience with attribution across six-month-or-longer multi-touch B2B sales cycles.
• Experience marketing to institutional buyers and end users whose usage and outcomes affect renewals.
• Experience with conferences, field marketing, public-sector procurement, partner marketing, or multi-year renewal cycles.
• Experience restarting stalled demand-generation programs.

Culture & Benefits

• Mission-driven work supporting mental health access for more than 1.3 million students.
• Distributed, collaborative, empathetic, and curious work environment with flexible work location.
• Stock options and medical, vision, and dental coverage for employees and dependents.
• 401(k), healthcare and dependent care FSA, HSA, commuter card, and access to One Medical.
• Paid time off, sick days, jury duty and bereavement leave, inclusive parental leave, and a mental wellness benefit for new parents.
• Three-week sabbatical and $3,000 stipend after five years of continuous full-time employment.