Director, Marketing Process & Technology (AI)

Location: Remote US

Base salary: $200,000–$352,000 annually, excluding bonus, equity, and benefits.

Company

hirify.global is a life insurance technology company developing accessible digital insurance products and a three-sided platform for consumers, agents, and carriers.

What you will do

• Own the AI marketing review tool, including configuration, rule and prompt tuning, testing, release management, vendor coordination, and roadmap development.
• Define automation tiers, human-in-the-loop thresholds, sampling, quality assurance, and auditability requirements.
• Design and operate the marketing compliance intake process, including SLAs, routing, prioritization, review standards, approved language, and recordkeeping.
• Personally perform most marketing compliance reviews and make decisions on escalations and novel questions across consumer, agent, partner, carrier, and product content.
• Translate insurance regulatory changes into review criteria, tool rules, disclosures, and approved claims and language.
• Build and lead the function, report on review volume, cycle time, automation rate, quality, error rates, and KRIs, and eventually hire and manage a compliance analyst.

Requirements

• 12+ years of relevant compliance experience in the insurance industry, including significant hands-on marketing and advertising review experience.
• Deep expertise in insurance advertising compliance, required disclosures, and advertising filing obligations across states.
• Experience owning a high-volume marketing or advertising review function, including its standards and workflow.
• Hands-on experience configuring, measuring, and improving AI or automation within a compliance review workflow.
• Ability to determine and defend where automation is appropriate and where human judgment is required, including to auditors, examiners, and carriers.
• Strong process design, data analysis, communication, business judgment, risk assessment, and cross-functional collaboration skills, with experience managing or readiness to manage an analyst.

Culture & Benefits

• Fully remote role within the United States.
• Player-coach position combining hands-on review work with function building and leadership.
• Collaboration with Marketing, Brand, Growth, Product, Legal, Compliance Risk Management, engineering, data, vendors, and carriers.
• US benefits are available; compensation details in the posting cover base salary only.
• Inclusive workplace committed to diversity and equal employment opportunity.