Director of Marketing Operations (AI)

TL;DR

Director of Marketing Operations (AI): Building and running the operational backbone of a B2B AI marketing function with an accent on marketing technology, attribution, demand generation infrastructure, and revenue reporting. Focus on designing full-funnel measurement, improving lead and pipeline workflows, and using AI to automate marketing operations across complex enterprise sales motions.

Location: On-site in New York City, United States

Company

hirify.global is an early-stage enterprise AI product company transforming workflows for investment banks, private equity funds, and investment firms.

What you will do

• Own and evolve the marketing technology stack, including integrations with Salesforce, vendor evaluation, and data architecture.
• Build multi-touch attribution and maintain accurate UTM, GCLID, source, medium, lifecycle, and segmentation data.
• Develop demand generation infrastructure covering forms, landing pages, nurture flows, lead scoring, routing, SLAs, and MQL definitions.
• Create dashboards and reporting cadences for pipeline generation, channel performance, funnel conversion, and marketing-sourced revenue.
• Provide marketing data for board reporting, company planning, budget tracking, and channel-level ROI analysis.
• Align Marketing, Sales, RevOps, and Finance while identifying opportunities for workflow automation and AI tooling.

Requirements

• 6+ years of experience in Marketing Operations or Growth Operations at a B2B SaaS or Fintech company.
• Hands-on expertise with HubSpot or an equivalent marketing automation platform, Salesforce, and attribution or analytics tooling such as GA4 or Default.io.
• Proven experience building attribution models and reporting infrastructure trusted by Sales and Finance.
• Strong understanding of the full funnel, from demand generation through pipeline conversion to closed revenue.
• Experience using AI to improve how marketing operations teams work.
• Excellent cross-functional communication skills and comfort working with senior stakeholders across Marketing, Sales, and Finance.

Nice to have

• Experience in institutional financial services or another complex, relationship-driven B2B vertical.
• Experience managing a transition from seat-based to consumption- or usage-based pricing.
• Familiarity with SQL or BI tools such as Sigma or Looker.

Culture & Benefits

• High-ownership, autonomous work in a fast-paced startup environment.
• Opportunity to work on AI products used by leading financial institutions.
• Collaborative, thoughtful, organized, and mission-driven working culture.
• Direct ownership of important marketing systems and processes supporting company growth.