VP / Head of Marketing (AI)

TL;DR

VP / Head of Marketing (AI): Building and scaling the full marketing function from the ground up for an AI-driven platform serving the home services industry with an accent on brand positioning, GTM strategy, and demand generation. Focus on developing a scalable marketing playbook, leading a cross-functional team, and driving tangible business outcomes.

Location: On-site in San Francisco

Company

hirify.global provides AI agents for plumbing, HVAC, and electrical contractors to automate front-office workflows and drive revenue.

What you will do

• Own brand positioning and messaging as the company scales across the home services industry.
• Lead product marketing, including GTM strategy, launch planning, messaging frameworks, and sales enablement.
• Drive demand generation and digital marketing to support pipeline and growth.
• Develop the company's voice and storytelling across product, company, and founder-level content.
• Partner with Sales, Product, and Operations to ensure marketing ties directly to business outcomes.
• Set the overall strategy and roadmap for scaling the marketing organization.

Requirements

• 10+ years in marketing, including experience building or leading a marketing function.
• Broad expertise across product marketing, demand gen, digital marketing, and content storytelling.
• Strong track record of GTM launches and positioning/messaging.
• Proven ability to build and scale functions over the long term without frequent job-hopping.
• Ability to be measured on business outcomes rather than just brand metrics.
• Must be based in San Francisco for on-site work.

Nice to have

• Experience marketing to home services businesses (HVAC, cleaning, home improvement).
• Experience marketing to both B2B and B2C audiences.
• Startup or early-stage scaling experience.

Culture & Benefits

• Senior leadership role reporting directly to the COO.
• Opportunity to build the marketing playbook from the ground up.
• Backed by top-tier investors including Khosla Ventures and Y Combinator.
• Management of an established team of six professionals.