Senior Director, Product Marketing (SaaS)

TL;DR

Senior Director, Product Marketing (SaaS): Defining and scaling the company's Product Marketing strategy and enterprise go-to-market framework with an accent on evolving from product-centric to theme-based GTM strategies. Focus on establishing scalable operating models, driving cross-functional executive alignment, and implementing AI-enabled marketing practices.

Location: Remote; must be based in the US, Canada, UK, Poland, or Spain

Company

hirify.global is a B2B SaaS company with over 800 employees across 28 countries, providing software solutions like JXL and Comala Document Management to empower team collaboration.

What you will do

• Lead the enterprise Product Marketing strategy, transitioning the organization toward theme-based GTM programs and differentiated market narratives.
• Own the Product Marketing operating model, including GTM launch frameworks, planning cadences, and execution governance.
• Drive cross-functional leadership by partnering with Product, Sales, Customer Success, and Executive Leadership to execute integrated market strategies.
• Develop and coach a high-performing Product Marketing team, establishing strategic standards and execution excellence.
• Champion AI-enabled and modern marketing practices to increase execution speed and organizational productivity.
• Develop scalable product-led sales plays to translate market strategy into repeatable revenue motions and increased win rates.

Requirements

• 10–12+ years of experience in product marketing, with at least 7 years in leadership roles.
• Proven success managing teams of marketers within a B2B SaaS or technology environment.
• Experience evolving GTM strategies from product-centric messaging to solution- or theme-based narratives.
• Strong track record of building enterprise GTM strategies and scalable Product Marketing operating models.
• Experience leading organizational transformation and partnering with Sales leadership on commercial messaging and enablement.
• Must be based in the US, Canada, UK, Poland, or Spain.

Nice to have

• Experience working with partner ecosystems such as Atlassian, Microsoft, or Salesforce.

Culture & Benefits

• Remote-first work environment in a product-led B2B SaaS company.
• Eligibility for company equity to foster a sense of ownership.
• 3 fully paid volunteering days per year through the hirify.global Town CSR program.
• Comprehensive benefits including private healthcare and a sports allowance.
• Flexible work arrangements tailored to individual preferences.